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  • Public Relations Online: Lasting Concepts for Changing Media

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    Public Relations Online: Lasting Concepts for Changing Media Lasting Concepts for Changing Media [ Paperback ]
    Kelleher, Thomas A. | Sage Publications, Inc | 2006년 12월
    146,410원 (10% 할인) 포인트적립 7,330원
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  • International Public Relations

    International Public Relations Negotiating Culture, Identity, and Power [ Paperback, POD 주문제작도서 ]
    Curtin, Patricia A. / Gaither, T. Kenn | Sage Publications, Inc | 2007년 01월
    214,560원 (18% 할인) 포인트적립 10,730원
    International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and to the accompanying practice ...
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  • Performing Consumers: Global Capital and its Theatrical Seductions

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    Performing Consumers: Global Capital and its Theatrical Seductions Global Capital and its Theatrical Seductions [ Paperback, POD 주문제작도서 ]
    Wickstrom, Maurya | Routledge | 2006년 10월
    73,120원 (5% 할인) 포인트적립 2,200원
    Provides an exploration of the way in which brands insinuate themselves into the lives of people who encounter them at branded superstores. This work employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King"; and The For...
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  • Pharmaceutical Sales Rep Pocket Survival Guide

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    Pharmaceutical Sales Rep Pocket Survival Guide [ Paperback, POD 주문제작도서 ]
    Andry, Rosalind / Collier, Stephanie Haiba / Collier, Nicole | Authorhouse | 2006년 10월
    35,760원 (5% 할인) 포인트적립 1,080원
    Unlike any Pharmaceutical Sales book found, this guide walks you through the career of a lifetime in Pharmaceutical Sales. We share our many years of Sales Experience in the industry to give you the fundamentals for success from entry to promotion.
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  • Getting the Most from Your Yellow Pages Advertising: Maximum Profit at Minimum Cost

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    Getting the Most from Your Yellow Pages Advertising: Maximum Profit at Minimum Cost Maximum Profit at Minimum Cost [ Paperback, POD 주문제작도서 ]
    Maher, Barry | Barry Maher & Associates | 2006년 07월
    32,450원 (5% 할인) 포인트적립 980원
    The completely-updated third edition of the classic 'bible of Yellow Pages advertising." Expert answers, based on the latest research, to all the questions Yellow Pages advertisers ask-and to those they never ask but should. .How much should I be spending? .What kind of ad...
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  • Financial Services Marketing

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    Financial Services Marketing An International Guide to Principles And Practice [ Paperback ]
    Ennew, Christine | Butterworth-Heinemann | 2006년 10월
    77,990원 (18% 할인) 포인트적립 3,900원
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  • The Definitive Business Pitch

    The Definitive Business Pitch [ Paperback, ILLUSTRATE ]
    Hatton, Angela | Pearson Education Limited | 2007년 06월
    49,000원 포인트적립 1,470원
    Grounded in sales, marketing, and management theory, this text describes a practical approach for making convincing business presentations and proposals. Hatton (a marketing consultant) takes readers through each step of a process that can help even the most sales-shy feel confident in the quality o...

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  • Billboards of the Past

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    Billboards of the Past [ Paperback ]
    Littlefield, Randy | Schiffer Publishing | 2006년 08월
    42,040원 (18% 할인) 포인트적립 2,110원
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  • Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

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    Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them Outrageous PR Stunts That Work?! [ Paperback ]
    Shankman, Peter | Wiley | 2006년 12월
    42,120원 (18% 할인) 포인트적립 2,110원
    This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work a...
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  • The Public Relations Writer's Handbook

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    The Public Relations Writer's Handbook [ Hardcover ]
    Aronson, Merry / Spetner, Don / Ames, Carol | Jossey-Bass | 2007년 03월
    56,090원 (18% 할인) 포인트적립 2,810원
    The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and...
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  • Balanced Brand: How to Balance the Stakeholder Forces That Can Make or Break Your Business

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    Balanced Brand: How to Balance the Stakeholder Forces That Can Make or Break Your Business How to Balance the Stakeholder Forces That Can Make or Break Your Business [ Hardcover ]
    Foley, John / Kendrick, Julie | Jossey-Bass | 2006년 01월
    42,040원 (18% 할인) 포인트적립 2,110원
    Many companies assume that if sales are good, their branding must be effective. Wrong. Worse still, they pay alarmingly little attention to what it really is that sustains their brand reputation, leaving them vulnerable to dangerous backlash if a rift develops between their values and those of their...
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  • Advertising for Dummies

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    Advertising for Dummies [ Paperback, 2nd Edition ]
    Dahl, Gary | For Dummies | 2007년 01월
    30,870원 (18% 할인) 포인트적립 1,550원
    Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and ...
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  • Creating a Million-Dollar-A-Year Sales Income: Sales Success Through Client Referrals

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    Creating a Million-Dollar-A-Year Sales Income: Sales Success Through Client Referrals [ Paperback ]
    McCord, Paul M. | Wiley | 2006년 11월
    33,700원 (18% 할인) 포인트적립 1,690원
    In Creating a Million--Dollar--a--Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate referrals in virtually any sales system or environment and in any industry.
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  • Voice of the Customer: Capture and Analysis

    Voice of the Customer: Capture and Analysis Using Design for Six Sigma Metrics [ Hardcover, 1ST ]
    Yang, Kai | McGraw-Hill Companies | 2007년 04월
    104,000원 포인트적립 5,200원
    Identify key customer needs with Six SigmaCapturing and analyzing Voice of Customer (VOC) data is one of the hardest tasks faced by many product design teams. Yang gives them the ability to create and deploy surveys, immediately analyze the results, and coordinate and drive responsive actions.Most d...

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  • Inside Sales Management: Secrets to Growing Salespeople and Sales

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    Inside Sales Management: Secrets to Growing Salespeople and Sales [ Paperback, POD 주문제작도서 ]
    Wilensky, Mark / 1st World Publishing / 1stworld Publishing | 1st World Publishing | 2006년 10월
    27,560원 (5% 할인) 포인트적립 830원
    Inside Sales Management is that rare business book which addresses the most challenging situations that managers encounter, often on a daily basis. Whether it's helping salespeople outgrow their fears and need for approval, eliminating excuse-making, powerful debriefing strategies, bottom-line inte...
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  • Business Marketing Course 2e

    Business Marketing Course 2e [ Paperback, 2nd Edition ]
    Ford, David / Gadde, Lars-Erik / H?kansson, H?kan | Wiley | 2006년 10월
    35,000원 포인트적립 700원
    The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial ma...
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  • Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

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    Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers Real Situations for Tomorrow's Managers [ Paperback, POD 주문제작도서 ]
    Applegate, Edd / Johnsen, Art | Rowman & Littlefield Publishers | 2006년 10월
    76,450원 (5% 할인) 포인트적립 2,300원
    Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Adve...
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  • Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

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    Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers Real Situations for Tomorrow's Managers [ Hardcover, POD 주문제작도서 ]
    Applegate, Edd / Johnsen, Art | Rowman & Littlefield Publishers | 2006년 10월
    224,500원 (5% 할인) 포인트적립 6,740원
    Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they ha...
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  • Qualitative Marketing Research

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    Qualitative Marketing Research A Cultural Approach [ Paperback ]
    Valtonen, Anu | SAGE Publications Inc | 2006년 05월
    126,370원 (10% 할인) 포인트적립 6,320원
    Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyon...
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  • Qualitative Marketing Research

    수입
    Qualitative Marketing Research A Cultural Approach [ Hardcover ]
    Valtonen, Anu | SAGE Publications Inc | 2006년 05월
    319,030원 (10% 할인) 포인트적립 15,960원
    Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyon...
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