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  • Effective Press Relations for the Built Environment

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    Effective Press Relations for the Built Environment A Practical Guide [ Paperback ]
    Elias, Helen | Routledge | 2006³â 12¿ù
    99,210¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,970¿ø
    Explains to architects and other consultants on how to establish press plans for firms and for individual projects, and how to develop reputation by getting work published in the architectural, engineering and construction press. This book is useful for new starters, or firms that want to take a mor...
  • Effective Press Relations for the Built Environment

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    Effective Press Relations for the Built Environment A Practical Guide [ Hardcover ]
    Elias, Helen (Atelier Communications, UK) | Taylor & Francis Ltd | 2007³â 03¿ù
    319,180¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 15,960¿ø
    Explains to architects and other consultants on how to establish press plans for firms and for individual projects, and how to develop reputation by getting work published in the architectural, engineering and construction press. This book is useful for new starters, or firms that want to take a mor...
  • Power and Public Relations

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    Smudde, Peter M.(EDT) | Hampton Press | 2006³â 12¿ù
    101,800¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,090¿ø
    Explores how public relations' power is obtained, used and misused in terms of both process and outcomes. This book contains 10 case studies that provide examples of the breadth of perspectives and definitions of power.
  • Marketing Knowledge Management

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    Marketing Knowledge Management Managing Knowledge in Market Oriented Companies [ Hardcover ]
    Troilo, Gabriele | Edward Elgar Pub | 2007³â 01¿ù
    195,730¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 9,790¿ø
    Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today's markets, competitive advantage is achieved by companies which are knowledge-based and market oriented.
  • Creating Passion Brands: How to Build Emotional Brand Connection with Customers

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    Creating Passion Brands: How to Build Emotional Brand Connection with Customers How to Build Emotional Brand Connection with Customers [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Edwards, Helen / Day, Derek | Kogan Page | 2007³â 03¿ù
    44,730¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,350¿ø
    Drawing on the latest research from Millward Brown, explore how businesses can profit from building an emotional brand connection with consumers.
  • Commonsense Direct and Digital Marketing

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    Commonsense Direct and Digital Marketing [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Bird, Drayton | Kogan Page Ltd | 2007³â 07¿ù
    81,250¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,440¿ø
    Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the classic work on this subject.
  • Selling High Value Software

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    Selling High Value Software [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Coburn, John | Lulu.com | 2005³â 10¿ù
    48,710¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,470¿ø
    Based on twenty plus years of selling enterprise software solutions, "Selling High Value Software" is about winning deals at the highest attainable value. It covers first-hand tips and techniques that you can use to boost value recognition and sustain it through the most demanding sales cycle. These...
  • Events Design and Experience

    Events Design and Experience [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Berridge, Graham | Routledge | 2006³â 12¿ù
    105,650¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,170¿ø
    For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be ?controlled? by design. By drawing upon ongoing research conducte...
  • Ethics in Public Relations: Responsible Advocacy

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    Ethics in Public Relations: Responsible Advocacy Responsible Advocacy [ Hardcover ]
    Fitzpatrick, Kathy R. / Bronstein, Carolyn | Sage Publications, Inc | 2006³â 05¿ù
    275,870¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,800¿ø
    Identifies universal principles of responsible advocacy in public relations. This book addresses theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations. It explores the requirements of ethical advocacy online and ethical...
  • The Sage Handbook of Political Advertising

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    Kaid / Holtz-Bacha, Christina | Sage Publications, Inc | 2006³â 06¿ù
    300,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 15,030¿ø
    Examines the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. This book provides an overview and comparative chapters, and addresses the effects of political advertising on the voters and the systems of which it is a part.
  • Marketing

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    Marketing [ Paperback ]
    Blythe, Jim | SAGE Publications Inc | 2006³â 03¿ù
    67,810¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,400¿ø
    Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. This book provides support on how to revise for exams and prepare for and write assessed pieces.
  • Marketing

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    Marketing [ Hardcover ]
    Blythe, Jim | SAGE Publications Inc | 2006³â 03¿ù
    191,110¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 9,560¿ø
    Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. This book provides support on how to revise for exams and prepare for and write assessed pieces.
  • The Handbook of Marketing Research: Uses, Misuses, and Future Advances

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    The Handbook of Marketing Research: Uses, Misuses, and Future Advances Uses, Misuses, and Future Advances [ Hardcover ]
    Grover, Rajiv / Vriens, Marco | Sage Publications, Inc | 2006³â 06¿ù
    300,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 15,030¿ø
    Promotes the overarching business philosophy of customer/market focus, by emphasizing the need for market research to provide the insights required for making decisions. This book identifies such troubling trends as biased sample answers on long questionnaires, and "professionals" whose job is to sk...
  • Thinker, Faker, Spinner, Spy: Corporate PR and the Assault on Democracy

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    Thinker, Faker, Spinner, Spy: Corporate PR and the Assault on Democracy Coporate PR And the Assault on Democracy [ Hardcover ]
    Miller, David / Dinan, William | Pluto Press (UK) | 2007³â 06¿ù
    177,230¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,870¿ø
    Leading writers expose the scandalous world of corporate spin and its impact on media freedom, democracy and the health of our planet
  • Thinker, Faker, Spinner, Spy: Corporate PR and the Assault on Democracy

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    Thinker, Faker, Spinner, Spy: Corporate PR and the Assault on Democracy Coporate PR And the Assault on Democracy [ Paperback ]
    Miller, David / Dinan, William | Pluto Press (UK) | 2007³â 06¿ù
    46,330¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,320¿ø
    Leading writers expose the scandalous world of corporate spin and its impact on media freedom, democracy and the health of our planet
  • Marketing Green Buildings

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    Marketing Green Buildings Guide for Engineering, Construction and Architecture [ Hardcover ]
    Yudelson, Jerry | Taylor & Francis Inc | 2006³â 04¿ù
    159,580¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,980¿ø
  • Serving Donuts Is Not Sales: A Unique Way of Looking at the World's Highest Paid Profession by Someone Who Has Absolutely Been There

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    Serving Donuts Is Not Sales: A Unique Way of Looking at the World's Highest Paid Profession by Someone Who Has Absolutely Been There A Unique Way of Looking at the World's Highest Paid Profession by Someone Who Has Absolutely Been There [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Klein, Lee | Authorhouse | 2005³â 11¿ù
    26,810¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 810¿ø
    Finally, a book about sales that is not a "how to." That's not to say that the book does not contain tips on how to succeed. There are lots of those and, in this case, realistically written and by someone whose success is unquestionable. But this book is different. It's a whole new way of looking at...
  • Baseline Selling: How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball

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    Baseline Selling: How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Kurlan, Dave | Authorhouse | 2005³â 11¿ù
    45,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,370¿ø
    Baseline Selling - How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball, will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales "experts" with an elegant and very effective simplicity. St...
  • Be Brief. Be Bright. Be Gone.: Career Essentials for Pharmaceutical and Biotechnology Sales Representatives

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    Be Brief. Be Bright. Be Gone.: Career Essentials for Pharmaceutical and Biotechnology Sales Representatives Career Essentials for Pharmaceutical And Biotechnology Sales Representatives [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Frost, Jay / Currier, David | iUniverse | 2005³â 12¿ù
    32,450¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 980¿ø
    A great way to jump-start your career in pharmaceutical and biotechnology sales! 'Be brief, be bright, be gone" is the philosophy that launched David Currier to a successful career as a pharmaceutical sales representative. Simply stated, this approach encourages aspiring sales professionals to: Be...
  • Fresh Air: Marketing Gurus on Radio

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    Fresh Air: Marketing Gurus on Radio Marketing Gurus on Radio [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Ramsey, Mark | iUniverse | 2005³â 11¿ù
    22,680¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 690¿ø
    The radio industry is on a collision course with its future. What's the best way to market our stations - and the industry itself as new opportunities and challenges swirl around us? Those are the questions posed to many of America's top marketing gurus who take a fresh look at our industry throug...
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