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  • A Twenty-First Century Guide to Aldersonian Marketing Thought

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    A Twenty-First Century Guide to Aldersonian Marketing Thought [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Wooliscroft, Ben / Tamilia, Robert D. / Shapiro, Stanley J. | Springer | 2005³â 12¿ù
    276,540¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,300¿ø
    A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson¡¯s seminal contributions to marketing theory and his "best practices" ...
  • Service Leadership: The Quest for Competitive Advantage

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    Service Leadership: The Quest for Competitive Advantage The Quest for Competitive Advantage [ Paperback ]
    Gronfeldt, Svafa / Strother, Judith Banks | Sage Publications, Inc | 2005³â 11¿ù
    275,870¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,800¿ø
    Providing a focus on strategy throughout the text, this book introduces and operationalizes the concept of service leadership. This book provides discussions of methods associated with the identification and tracking of customer needs in a strategic and design process context.
  • Branding for Success!

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    Branding for Success! [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Checco, Larry | Trafford Publishing | 2005³â 03¿ù
    32,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 980¿ø
    In Branding for Success, Larry Checco debunks the notion that branding is the sole domain of large, well-funded corporations that can afford multimillion-dollar advertising budgets & celebrity endorsements. But that you, too, through efficient & cost-effective means, can raise the visibility and v...
  • Russia in the Nineteenth Century: Autocracy, Reform, and Social Change, 1814-1914

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    Russia in the Nineteenth Century: Autocracy, Reform, and Social Change, 1814-1914 Autocracy, Reform, and Social Change, 1814-1914 [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Polunov, A. I. U. / Owen, Thomas C. / Zakharova, L. G. | Routledge | 2005³â 10¿ù
    112,160¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,370¿ø
    Presents an interpretive history of Russia from the defeat of Napoleon to the eve of World War I. This book examines the decay of the two central institutions of tsarist Russia: serfdom and autocracy, and explains how the major social groups reacted to the Great Reforms. It provides portraits of man...
  • How to Sell Anything to Anybody

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    Girard, Joe / Brown, Stanley H. | Touchstone Books | 2006³â 01¿ù
    25,250¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,270¿ø
    "The world's greatest salesman" reveals the spectacular selling principles that have brought him to the top of his profession as he offers helpful advice on how to develop customer profiles, how to turn a prospect into a buyer, how to close the deal, and how to establish a long-term relationship wit...
  • Creating Images and the Psychology of Marketing Communication

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    Creating Images and the Psychology of Marketing Communication [ Hardback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Kahle, Lynn R. / Kim, Chung-Hyun | Psychology Press | 2006³â 01¿ù
    102,410¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,080¿ø
    Aims to advance the understanding of the concept of image as it is applied to various areas of interest. This book also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image.
  • The Marketing Plan

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    The Marketing Plan [ Paperback ]
    Cohen, William A. | Wiley | 2005³â 12¿ù
    179,670¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,990¿ø
    Create winning marketing plans like the pros! Whether you're starting a new business or launching a new product line within a company, you won't be able to succeed without a clear plan that defines your goals and how you will achieve them.
  • Marketing Research with SPSS

    Marketing Research with SPSS [ Hardcover, 7th Edition ]
    Carl McDaniel, Roger Gates | John Wiley & Sons | 2006³â 03¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    Real Data, Real People, Real ResearchExperience what it's like to work at the frontlines of the marketing research industry! In Marketing Research, 7th Edition, Carl McDaniel, founder of the University of Texas at Arlington's MS In Marketing Research program, and Roger Gates, a full-time marketing r...
  • Planning for Power Advertising: A User¡Çs Manual for Students and Practitioners

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    Planning for Power Advertising: A User¡Çs Manual for Students and Practitioners A User's Manual for Students And Practitioners [ Paperback ]
    Halve, Anand Bhaskar | Sage Pubns | 2005³â 11¿ù
    43,130¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,160¿ø
    Describes the language of video. This title shows how to think like a director, regardless of equipment (amateurs think about the camera, and pros think about communication). It explains the rules developed over a century of movie-making - which work just as well when shooting a two-year-old's birth...
  • Delivering Legendary Customer Service

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    Delivering Legendary Customer Service [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Gallagher, Richard S. | Booklocker.com | 2005³â 07¿ù
    27,560¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 830¿ø
    Delivering Legendary Customer Service is your guide to the communications, transaction and leadership skills for creating the same great customer service experiences as the world's service leaders.
  • Event Planning

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    Event Planning [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Oliver, Ian D. | Lightning Source Inc | 2005³â 07¿ù
    8,740¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 270¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Event planning guide to assist novice event planners with organizing, structuring, implementing, and finalizing a event. Highlights cost saving strategies and tips to ensure a successful event.

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  • How to Close Sales Appointments: Meet the Right People at the Right Time with the Right Strategy

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    How to Close Sales Appointments: Meet the Right People at the Right Time with the Right Strategy Meet the Right People at the Right Time With the Right Strategy [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Specht, August J., II | iUniverse | 2005³â 06¿ù
    22,680¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 690¿ø
    Tired of losing deals, getting hung up on, missing quota, working a lousy territory, and meeting the wrong prospects? This book will turn these into your competitor's problems, and they will no longer be yours.
  • Working With Agencies

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    Working With Agencies An Insider's Guide [ Hardcover ]
    Sims, Michael | John Wiley & Sons Inc | 2005³â 12¿ù
    77,240¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,870¿ø
    The client/agency relationship is an area fraught with potential for mishap. Competition in the field has created an urgent need to understand the relationship far more thoroughly to help clients get better value from agencies, with the demand moving from a need for client satisfaction to a need for...
  • 32 Podcasting & Other Businesses to Open Showing People How to Cut Expenses: Get Higher Quality for Less Money

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    32 Podcasting & Other Businesses to Open Showing People How to Cut Expenses: Get Higher Quality for Less Money Get Higher Quality for Less Money [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Hart, Anne | iUniverse | 2005³â 06¿ù
    37,330¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,120¿ø
    Here's how to start and run 32 businesses that show people how to cut expenses. Use the strategies and techniques to start your own online and/or home-based businesses showing other people how to cut expenses, get more for less money, and find higher quality products and services in hidden or niche ...
  • Pay Per Click Search Engine Marketing for Dummies

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    Kent, Peter | John Wiley & Sons Inc | 2006³â 02¿ù
    39,280¿ø (15% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    Provides information on Pay Per Click advertising and how to effectively use search engines to increase traffic to Web sites.
  • Public Relations and Communication Management in Europe: A Nation-By-Nation Introduction to Public Relations Theory and Practice

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    Public Relations and Communication Management in Europe: A Nation-By-Nation Introduction to Public Relations Theory and Practice A Nation-By-Nation Introduction to Public Relations Theory and Practice [ Hardcover ]
    Ruler, Betteke Van / Vercic, Dejan | Walter de Gruyter | 2004³â 06¿ù
    345,240¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,270¿ø
    The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.
  • Retail Desire

    Retail Desire Design, Display And Visual Merchandising [ Paperback ]
    Johnny Tucker | Rotovision | 2005³â 02¿ù
    17,000¿ø (15% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 510¿ø
    Visual merchandising is at the heart of retail design -- the fine art of persuasion. Window dressing is now only a small part of display and visual merchandising, which encompasses the in-store 3D environment, graphics, audiovisual media and point-of-purchase material -- all the way to the store as ...

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  • Ultimate Book of Sales Letters

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    Savage, Jack | McGraw-Hill | 2005³â 12¿ù
    42,040¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,110¿ø
  • Guerrilla Marketing In 30 Days

    Guerrilla Marketing In 30 Days [ Paperback, Rough-Cut Edition ]
    Jay Conrad Levinson, Al Lautenslager | McGraw-Hill | 2005³â 01¿ù
    28,010¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,410¿ø
    A Blueprint for Great Marketing!In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics.Whether your goal is to dev...
  • The Quantum Leap

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    The Quantum Leap Next Generation [ Hardcover ]
    Taylor-Jones, Steve | J Ross Publishing | 2005³â 01¿ù
    76,970¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,850¿ø
    Documents the forces shaping today's demand-driven markets and equips organisations with the knowledge and insight to navigate the transition to Demand Flow Technology (DFT) - a unique combination of innovative management philosophy, revolutionary manufacturing practices, and flexible employees.
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