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  • Global Marketing (IE)

    Global Marketing (IE) [ Paperback, International Edition ]
    Ilan Alon, Eugene Jaffe | Bertrams | 2012년 05월
    38,000원 포인트적립 760원
    Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multi...
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  • Internet Marketing and E-Commerce, 2/E (IE)

    Internet Marketing and E-Commerce, 2/E (IE) [ Paperback, 2nd Revised International Edition ]
    Ward Hanson, Kirthi Kalyanam | South-Western | 2006년 12월
    34,000원 포인트적립 680원
    INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online mark...
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  • The Marketing Plan Handbook, 4/E (IE)

    The Marketing Plan Handbook, 4/E (IE) [ Paperback, 4th International Edition ]
    Marian Burk Wood | Pearson Higher Education | 2010년 03월
    35,000원 포인트적립 700원
    For marketing courses that focus on creating a marketing plan.A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. The fourth...

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  • Marketing : Defined, Explained, Applied, 2/E (IE)

    Marketing : Defined, Explained, Applied, 2/E (IE) [ Paperback, 2nd International Edition ]
    Michael Levens | Pearson Group | 2011년 01월
    40,000원 포인트적립 800원
    A unique and easy-to-read breakdown of marketing information. Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key informa...
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  • Cognitive Behaviour Therapy Case Studies

    Cognitive Behaviour Therapy Case Studies [ Paperback ]
    Thomas, Mike / Drake, Mandy | Sage Publications Ltd | 2012년 01월
    35,000원 포인트적립 700원
    Cognitive Behaviour Therapy Case Studies uniquely combines CBT with the Department of Health stepped care model to provide the first comprehensive case study-approach textbook. A step-by-step guide to using CBT, the book is structured around case examples of clients who present with the most commonl...
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  • Making of the Economic Society 13/E (IE)

    Making of the Economic Society 13/E (IE) [ paperback, 13th International Edition ]
    Robert L. Heilbroner, William Milberg | Pearson Education | 2011년 07월
    20,000원 포인트적립 400원
    With its roots in history and eyes on the future, this book traces the development of our economic society from the Middle Ages to the present, offering a balanced perspective of why our economy is the way it is and where it may be headed. It explores the catalytic role past economic trends and dyna...

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  • Quantitative Methods for Business Decisions, 6/E

    Quantitative Methods for Business Decisions, 6/E [ Paperback, 6th International Edition ]
    Jon Curwin, Roger Slater | Cengage Learning | 2012년 02월
    40,000원 포인트적립 800원
    Now entering its 6th edition Quantitative Methods for Business Decisions is regarded as one of the clearest, most accurate and comprehensive European textbooks in its field. Each chapter focuses on a selection of statistical techniques, illustrated with examples from across business, marketing, econ...

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  • Consumer Behavior

    Consumer Behavior
    Roger D. Blackwell, Paul W. Miniard, James F. Engel, Pai Di-ching, Norjaya Mohd. Yasin, Wan Jooria Hood | Cengage Learning | 2012년 02월
    40,000원 포인트적립 800원
    Consumer Behavior offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. The a...
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  • Global Marketing, 3/E (IE)

    Global Marketing, 3/E (IE) [ Paperback, 3rd International Edition ]
    R. J. Hughes, W. M. Pride, J. R. Kappor | Wadsworth | 2012년 02월
    35,000원 포인트적립 700원
    Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING, 3e, International Edition offers balanced coverage of developed an...
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  • Best Practice Cases in Branding, 3/E

    Best Practice Cases in Branding, 3/E [ Paperback, 3rd Edition ]
    Kevin Keller | Prentice Hall | 2007년 01월
    20,000원 포인트적립 1,000원
    The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. K...

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  • The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches

    The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches [ Hardcover ]
    Nagdeman, Jay | Wiley | 2009년 04월
    28,000원 포인트적립 560원
    The Professional's Guide to Financial Services Marketing is directed to any financial services professional?from individual representatives to executives of large financial services companies?who is looking for better ways to create the relevant marketplace differentiation and competitive advantage ...
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  • Marketing Research Essentials, 7/E

    Marketing Research Essentials, 7/E with SPSS [ Paperback, 7th Edition ]
    Carl McDaniel Jr., Roger Gates | John Wiley & Sons | 2010년 06월
    42,000원 포인트적립 840원
    Filled with engaging, current examples drawn from the authors′ ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co?authored by a full?time marketing researc...
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  • Sales Management : Teamwork, Leadership, and Technology, 6/E

    Sales Management : Teamwork, Leadership, and Technology, 6/E [ Hardcover, 6th Edition ]
    Charles Futrell | Thomson/South-Western College Pub. | 2000년 05월
    구매혜택
    교재 특가 할인도서
    11,000원 (66% 할인) 포인트적립 0원
    Completely revised and updated for 21st century selling, this popular text has been updated to reflect issues affecting salespeople today and beyond. The most current text on the market, Sales Management focuses on topics most important to today's organizations, including team building, leadership, ...
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  • Promotion and Integrated Marketing Communications

    Promotion and Integrated Marketing Communications [ Hardcover ]
    Richard J. Semenik | Thomson/South-Western College Pub. | 2001년 03월
    구매혜택
    교재 특가 할인도서
    11,000원 (69% 할인) 포인트적립 0원
    Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications. Unlike other books, this unique text te...

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  • Marketing Management, 2/E

    Marketing Management, 2/E [ Paperback, 2nd Edition ]
    Michael R. Czinkota, Masaaki Kotabe | Thomson/South-Western College Pub. | 2000년 05월
    구매혜택
    교재 특가 할인도서
    11,000원 (63% 할인) 포인트적립 0원
    A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry e...
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  • International Marketing, 7/E

    International Marketing, 7/E [ Hardcover, 7th Edition ]
    Michael R. Czinkota | Thomson/South-Western College Pub. | 2004년 01월
    구매혜택
    교재 특가 할인도서
    11,000원 (69% 할인) 포인트적립 0원
    Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.

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  • IMC : An Integrated Marketing Communications Exercise, 2/E

    IMC : An Integrated Marketing Communications Exercise, 2/E [ Paperback, 2nd Edition ]
    Bernard Jakacki | Thomson/South-Western College Pub. | 2001년 01월
    구매혜택
    교재 특가 할인도서
    11,000원 (56% 할인) 포인트적립 0원
    Learn the steps of putting together a fully integrated marketing communications program as you develop a mock IMC campaign with this easy-to-follow project workbook. This comprehensive supplementary package puts the reader in the role of a client services manager at a major full-service integrated m...
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  • Consumer Behavior, 9/E

    Consumer Behavior, 9/E [ Hardcover, 9th Edition ]
    Roger D. Blackwell, Paul W. Miniard, James F. Engel | Thomson/South-Western College Pub. | 2000년 08월
    구매혜택
    특별할인도서
    11,000원 (56% 할인) 포인트적립 0원
    A textbook which focuses on economic, demographic and sociocultural trends, serving to alert students to the many aspects that impact buyer behaviour and long-term strategic planning. The EKB model as well as core chapter information, has been updated to reflect the impact of technology on consumer ...

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  • Best Practices in International Marketing

    Best Practices in International Marketing [ Paperback ]
    Ilkka A. Ronkainen, Michael R. Czinkota | Harcourt College Publishers | 2002년 01월
    구매혜택
    교재 특가 할인도서
    11,000원 (63% 할인) 포인트적립 0원
    Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation.
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  • Marketing Research, 6/E

    Marketing Research, 6/E [ Paperback, 6th Edition ]
    Alvin C. Burns, Ronald F. Bush | Pearson Education | 2009년 09월
    45,000원 포인트적립 900원
    For undergraduate marketing research courses. The “nuts and bolts” of marketing research.Marketing Research gives students a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research studen...
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