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  • Business Marketing Management, 8/E

    Business Marketing Management, 8/E A Strategic View of Industrial and Organizational Markets [ 8th Edition ]
    Michael D. Hutt, Thomas W. Speh | Thomson/South-Western College Pub. | 2003³â 04¿ù
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    11,000¿ø (67% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing s...

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  • Marketing Channels : A Management View 7/E

    Bert Rosenbloom | South-Western Educational Publishing | 2003³â 04¿ù
    38,000¿ø Æ÷ÀÎÆ®Àû¸³ 760¿ø
    Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that st...

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  • Marketing and E-Commerce : The Online Legal Environment

    Roger Leroy Miller, Gaylord A. Jentz | Thomson/South-Western College Pub. | 2002³â 07¿ù
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    11,000¿ø (45% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Students examine the basic legal environment topics relating to marketing in this dynamic, new module. Content is drawn from the exciting new text, Law for E-Commerce, which helps students recognize the legal issues related to maintaining and cond...
  • E-Commerce : Real Issues and Cases

    Michael C. Knapp | Cengage Learning | 2002³â 04¿ù
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    11,000¿ø (58% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Who hasn't read, heard or personally experienced the hundreds of dot-coms or e-tailers that have failed in recent years? Although scores of hastily organized and poorly financed e-tailers have disappeared, the Internet business sector is bigger an...
  • Business Marketing

    Business Marketing [ Hardcover ]
    Rob Vitale, Joe Giglierano, Robert P. Vitale | South-Western Educational Publishing | 2002³â 06¿ù
    32,000¿ø Æ÷ÀÎÆ®Àû¸³ 960¿ø
    Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companie...

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  • Marketing Management in the 21st Century

    Noel Capon, James M. Hulbert | Prentice Hall | 2000³â 10¿ù
    36,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,080¿ø
    MARKETING ACTIVITY is at the core of managing a business; it provides the focus for interfacing with customers and is the primary source of intelligence about customers, competitors, and the business environment in general. Marketing must be conce...

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  • Basic Marketing Research : Application to Contemporary Issues with SPSS-Student Edition

    Naresh K. Malhotra | Prentice Hall | 2001³â 12¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 600¿ø
    WHEN STUDENTS SPEAK -- WE LISTEN. When they asked for an accessible undergraduate market research textbook that would help them succeed, we answered -- with Basic Marketing Research: Applications to Contemporary Issues. This text was developed...

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  • Digital Marketing Strategy: Text and Cases

    Glen L. Urban | Prentice Hall | 2003³â 07¿ù
    27,000¿ø Æ÷ÀÎÆ®Àû¸³ 810¿ø
    "Digital Marketing Strategy" emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore t...

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  • Consumer Gadgets: 50 Ways to Have Fun and Simplify Your Life with Today's Technology...and Tomorrow'

    Nicholas D. Evans | Financial Times/Prentice Hall | 2003³â 03¿ù
    23,000¿ø Æ÷ÀÎÆ®Àû¸³ 690¿ø
    Whether it's the 007 gadgets from "Q" branch in the James Bond movies, the gadgets in movies such as Spy Kids, or even Austin Powers, we have an endless fascination with gadgets and technology.In "Consumer Gadgets: 50 Ways to Have Fun and Simpl...

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  • A Framework for Marketing Management 2/E

    Philip Kotler | Prentice Hall | 2002³â 11¿ù
    25,000¿ø Æ÷ÀÎÆ®Àû¸³ 750¿ø
    "A Framework for Marketing Management" is a concise paperback adapted from Philip Kotler's #1 selling book, "Marketing Management." A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marke...

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  • Fundamentals of the Stock Market

    Wyss, B. O. / Wyss, O'Neill | McGraw-Hill | 2000³â 12¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    Find Out How "Any Investor Can Maximize Trading Profits--and Steer Clear of Risk--in Today's Stock MarketMore Americans than ever are relying on the stock market for both short- and long-term profits--and demanding more and better service from ...

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  • Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications

    Terence A. Shimp | Thomson South-Western | 2002³â 08¿ù
    38,000¿ø Æ÷ÀÎÆ®Àû¸³ 760¿ø
    The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC...

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  • Customer Behavior

    Customer Behavior [ Hardcover/2ed. ]
    Jagdish N. Sheth, Banwari Mittal, Bruce I. Newman | South-Western Educational Publishing | 2002³â 02¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to grad...

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  • Marketing Research : Methodological Foundations 8/E

    Gilbert A. Churchill, Dawn Iacobucci | South-Western Educational Publishing | 2002³â 05¿ù
    35,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,050¿ø
    This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide...

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  • Internet Marketing

    Internet Marketing [ Paperback ]
    Jagdish N. Sheth, Abdolreza Eshghi, Balaji C. Krishnan | South-Western Educational Publishing | 2001³â 01¿ù
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    11,000¿ø (56% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 0¿ø
    This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily ba...
  • Marketing Strategy

    Marketing Strategy [ Paperback/2ed. ]
    O. C. Ferrell | Harcourt College Publishers | 2002³â 04¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strateg...

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  • International Marketing, 8/E

    International Marketing, 8/E [ Hardcover/8ed. ]
    Vern Terpstra, Ravi Sarathy | Harcourt | 1999³â 08¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 600¿ø
    Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today
  • Electonic Marketing: Integrating Electronic Resources Into the Marketing Process

    Joel E. Reedy, Reedy, Kenneth R. Zimmerman | Harcourt | 1999³â 08¿ù
    28,000¿ø Æ÷ÀÎÆ®Àû¸³ 840¿ø
    This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and targetability of electronic marketi...

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  • The Best of Branding

    The Best of Branding Best Practices in Corporate Branding [ Hardcover ]
    James R. Gregory | McGraw-Hill Companies Inc. | 2003³â 10¿ù
    20,000¿ø Æ÷ÀÎÆ®Àû¸³ 400¿ø
    For more than a decade, the leading corporate brand strategy and communications firm CoreBrand has been at the forefront of research into the effectiveness of branding communications--most importantly, the impact of branding on a company's bottom ...
  • The Future of Competition

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    The Future of Competition Co-Creating Unique Value With Customers [ Hardcover ]
    Ramaswamy, Venkat | Harvard Business Review Press | 2004³â 02¿ù
    86,890¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
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