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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Ahead of the Curve

    수입
    Ahead of the Curve A Commonsense Guide to Forecasting Business And Market Cycle [ Hardcover ]
    Ellis, Joseph H. | Harvard Business School Press | 2005년 09월
    87,000원 포인트적립 0원
    지난 수십 년 동안 경기는 상승과 정체, 하강을 되풀이해왔다. 그리고 주식시장은 경기주기에서 일어나는 다른 사건들과 밀접한 상관관계를 이루며 움직였다. 이러한 경기의 흐름을 미리 제대로 예측한 사업가와 투자자는 비즈니스와 투자에서 성공을 거두었으며, 경기의 흐름을 잘못 예측하거나 뒤늦게 경기를 따라 움직인...
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  • Boom : Marketing to the Ultimate Power Consumer - The Baby Boomer Woman

    Boom : Marketing to the Ultimate Power Consumer - The Baby Boomer Woman [ Hardcover ]
    Mary Brown, Carol Orsborn, Paco Underhill | AMACOM | 2006년 09월
    33,000원 포인트적립 660원
    Foreword by Paco Underhill With Baby Boomer women spending well over a trillion dollars a year on goods and services, the days of women 40+ being ignored by marketers are numbered. Overthrowing stereotypes of aging, the groundswell of awareness is no less than a marketing revolution. BOOM is a compr...
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  • Advertising and Promotion 7/E

    Advertising and Promotion 7/E An Integrated Marketing Communications Perspective
    Belch | McGraw-Hill | 2006년 05월
    36,000원 포인트적립 720원

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  • The 86 Percent Solution : How to Succeed in the Biggest Market Opportunity of the Next 50 Years

    The 86 Percent Solution : How to Succeed in the Biggest Market Opportunity of the Next 50 Years [ Hardcover ]
    Vijay Mahajan, Kamini Banga, Robert Gunther | Wharton School Publishing | 2005년 09월
    구매혜택
    교재 균일가 도서
    10,000원 (60% 할인) 포인트적립 500원
    Most global businesses focus on selling to the wealthiest fourteen percent of the world's population: the developed world. But these markets are oversaturated, overcompetitive, and aging. The 86 Percent Solution shows how to unleash new growth and profitability by serving everyone else.Drawing on do...

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  • Principles of Customer Relationship Management

    Principles of Customer Relationship Management [ Hardcover ]
    Roger J. Baran | Thomson | 2006년 07월
    40,000원 포인트적립 800원
    The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell...
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  • Marketing Research, 5/E

    Marketing Research, 5/E [ Paperback, 5th Edition ]
    Malhotra | Prentice Hall | 2006년 06월
    40,000원 포인트적립 800원
    This text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, ...
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  • Get Clients Now! : A 28-day Marketing Program for Professionals, Consultants, And Coaches, 2/E

    Get Clients Now! : A 28-day Marketing Program for Professionals, Consultants, And Coaches, 2/E [ Paperback, 2nd Edition ]
    C. J. Hayden | Amacom Books | 2006년 10월
    28,000원 포인트적립 560원
    Foreword by Jay Conrad LevinsonAcknowledgments Introduction Part I: The Setup Chapter 1: What Really Works? Effective Marketing Strategies Chapter 2: Where Do You Start? The Marketing and Sales Cycle Chapter 3: Where Are You Headed? Setting Your Sales and Marketing Goal Part II: The System Chapter 4...
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  • Ted Levitt on Marketing

    Ted Levitt on Marketing [ Paperback ]
    Ted Levitt | Harvard Business School Press | 2006년 07월
    31,900원 포인트적립 640원
    Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their products and services.Now, managers can have access ...

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  • Principles of Marketing 11/E

    Principles of Marketing 11/E [ Paperback/11ed. ]
    Philip Kotler, Gary Armstrong | Prentice Hall | 2005년 02월
    35,000원 포인트적립 1,050원
    The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsi...

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  • Strategic Database Marketing : The Masterplan for Starting and Managing a Profitable Customer-Based M, 3/E

    Strategic Database Marketing : The Masterplan for Starting and Managing a Profitable Customer-Based M, 3/E [ Hardcover ]
    Arthur M. Hughes | McGraw-Hill Companies | 2006년 01월
    45,000원 포인트적립 900원
    Web-focused strategies for turninga company’s customer list into itsmost powerful competitiveadvantage.For more than a decade, Strategic DatabaseMarketing has been a popular and authoritativehow-to on database marketing, referred to everyday by marketing practitioners around the world.
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  • Customer Service : A Practical Approach

    Customer Service : A Practical Approach [ Paperback, 4th Edition ]
    Elaine K. Harris | Prentice Hall | 2006년 02월
    24,000원 포인트적립 1,200원
    Customer Service: A Practical Approach 4eby Elaine K. HarrisToday's customer service providers and managers are more important than ever to a company's bottom line. Customer Service: A Practical Approach 4e was created to meet the growing need for qualified customer service professionals. This pra...

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  • Services Marketing Management: A Strategic Perspective

    Services Marketing Management: A Strategic Perspective A Strategic Perspective [ Paperback ]
    Kasper, Hans / Van Helsdingen, Piet / Gabbott, Mark | Wiley | 2006년 03월
    36,000원 포인트적립 720원
    In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this...
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  • Marketer's Toolkit: The 10 Strategies You Need to Succeed

    수입
    Marketer's Toolkit: The 10 Strategies You Need to Succeed [ Paperback ]
    Review, Harvard Business | Harvard Business Review Press | 2006년 02월
    35,540원 (18% 할인) 포인트적립 1,780원
    Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this guide for marketers, aims to help them to turn opportunities into profits.
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  • Guerrilla Marketing In 30 Days

    Guerrilla Marketing In 30 Days [ Paperback, Rough-Cut Edition ]
    Jay Conrad Levinson, Al Lautenslager | McGraw-Hill | 2005년 01월
    28,420원 (18% 할인) 포인트적립 1,430원
    A Blueprint for Great Marketing!In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics.Whether your goal is to dev...
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  • Purchasing and Supply Chain Management, 4/E

    Purchasing and Supply Chain Management, 4/E [ Paperback, 4th Edition ]
    Arjan Van Weele | Cengage Learning | 2004년 11월
    28,000원 포인트적립 560원
    Purchasing and supply chain management provides a highly structured and comprehensive approach to the fundamental principles and practice of purchasing and supply chain management. It adopts a rigorous managerial perspective on the process of purchasing and analyses its role, position and importance...
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  • Asia's Star Brands

    Asia's Star Brands [ Paperback ]
    Temporal, Paul | Wiley | 2005년 12월
    20,000원 포인트적립 400원
    Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap, with a series of practical 'brand biographies' which chart both the growing pains and the growth potential ...
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  • International Finance: Contemporary Issues

    International Finance: Contemporary Issues [ Paperback, 4th Edition ]
    Levi, Maurice D. / Das, Dilip | Routledge | 2005년 03월
    45,000원 포인트적립 900원
    This impressive new edition builds and improves upon the popular style and structure of the original. With new data, improved pedagogy, and coverage of all of the main developments in international finance over the last few years. This book is sure to be a hit with students and their lecturers in In...
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  • Advertising, 2/E

    Advertising, 2/E Concept And Copy [ Paperback, 2nd Edition ]
    George Felton | Norton Creek Press | 2005년 11월
    33,000원 포인트적립 660원
    How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing...
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  • Essentials of Marketing, 5/E

    Essentials of Marketing, 5/E [ Paperback, 5th Edition ]
    Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel | Thomson | 2005년 10월
    11,000원 (63% 할인) 포인트적립 0원
    ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF MARKETING, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated b...

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  • The Brand Gap: Revised Edition

    The Brand Gap: Revised Edition [ Paperback, 2nd Edition ]
    Neumeier, Marty | New Riders Publishing | 2005년 07월
    18,000원 포인트적립 360원
    The second edition features a 220-term brand glossary and a premium softcover binding. THE BRAND GAP is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite...

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