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  • Leisure Travel: A Marketing Handbook

    Leisure Travel: A Marketing Handbook [ Paperback ]
    Stanley C. Plog | Prentice Hall | 2003년 07월
    25,000원 포인트적립 500원
    A marketing book for travel professionals, "Leisure Travel" focuses primarily on the psychology of travel--why people travel and why they don't, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market...
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  • Strategic Marketing for Nonprofit Organizations

    Strategic Marketing for Nonprofit Organizations [ Hardcover/6ed. ]
    Alan Andreasen, Philip Kotler | Prentice Hall | 2002년 10월
    30,000원 포인트적립 900원
    FROM THE PREFACE... This sixth edition of Strategic Marketing for Nonprofit Organizations marks a major change in the way in which nonprofit marketing is conceived and applied. Much more strongly than in previous editions, this book seeks to p...

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  • Principles of Service Marketing and Management

    Principles of Service Marketing and Management [ Hardcover/2ed. ]
    Christopher H. Lovelock, Lauren Wright | Prentice Hall | 2001년 07월
    30,000원 포인트적립 900원
    "Principles of Service Marketing and Management," Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, recognizing explici...

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  • E-Business Marketing

    E-Business Marketing [ Paperback ]
    William B. Sanders, Terri C. Albert | Prentice Hall | 2002년 08월
    24,000원 포인트적립 720원
    "From the Preface..." "The Internet's commercialization generated considerable debate about whether the marketing discipline needed new conceptual frameworks to study this new phenomenon. The rapidly changing, new environment was a challenge t...

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  • Internet Marketing (Neteffect Series)

    Internet Marketing (Neteffect Series) [ Paperback ]
    Barbara Cox, William Koelzer, John Anton | Prentice Hall | 2003년 05월
    25,000원 포인트적립 500원
    Be Part of the Conversation! The Internet has extended the reach of people networks through online technology. Participating in that conversation requires changing existing paradigms for companies internally and targeting markets externally. ...
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  • Foodservice Profitability : A Control Approach 2/E

    Foodservice Profitability : A Control Approach 2/E [ Hardcover ]
    Timothy H. Hill, Edward E. Sanders | Prentice Hall | 2000년 10월
    33,000원 포인트적립 990원
    This book is the guide to how to maximize revenues, control expenses, and optimize financial objectives. Its practical “ hands-on” approach facilitates immediate application to all types of foodservice operations. Used for illustrative p...

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  • Gaining and Sustaining Competitive Advantage 2/E

    Gaining and Sustaining Competitive Advantage 2/E
    Jay B. Barney | Prentice Hall | 2001년 05월
    32,000원 포인트적립 960원
    Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edit...

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  • Pricing Strategies: Harvesting Product Value

    Pricing Strategies: Harvesting Product Value Harvesting Product Value [ Paperback, 2nd Edition ]
    Schindler, Robert M. | Sage Publications Ltd | 2023년 02월
    69,000원 포인트적립 1,380원
    Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, ...
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  • Social Marketing: Behavior Change for Good

    Social Marketing: Behavior Change for Good Behavior Change for Good [ Paperback, 7th Edition ]
    Lee, Nancy R. / Kotler, Philip / Colehour, Julie | Sage Publications, Inc | 2023년 05월
    65,000원 포인트적립 1,300원
    Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strat...
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  • Strategic Corporate Social Responsibility, 6/E - International Student Edition

    Strategic Corporate Social Responsibility, 6/E - International Student Edition Sustainable Value Creation [ Paperback, 6th Edition ]
    David Chandler | Sage Publications, Inc | 2023년 01월
    65,000원 포인트적립 1,300원
    Strategic Corporate Social Responsibility: Sustainable Value Creation (Sixth Edition) redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a cor...
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  • Strategic Market Management, 12/E

    Strategic Market Management, 12/E [ Paperback, 12th Edition ]
    David A. Aaker, Christine Moorman | Wiley | 2023년 11월
    59,000원 포인트적립 1,180원
    Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive marketsIn Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting ...
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  • Hospitality Marketing: Principles and Practices, 4/E

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    Hospitality Marketing: Principles and Practices, 4/E [ Paperback, 4th Edition ]
    Dogan Gursoy, Francis Buttle, David Bowie | Routledge | 2022년 08월
    66,670원 (10% 할인) 포인트적립 3,340원
    Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real...
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  • Integrated Marketing Communications, 10/E

    Integrated Marketing Communications, 10/E [ 10th Edition ]
    J. Craig Andrews, Terence A Shimp | Cengage Learning | 2019년 09월
    55,000원 포인트적립 1,100원
    Part I: THE PRACTICE AND ENVIRONMENT OF INTEGRATED MARKETING COMMUNICATIONS (IMC)Part II: FUNDAMENTAL IMC PLANNING AND DECISIONSPart III: ADVERTISING MANAGEMENT AND MEDIA CHOICESPart IV: SALES PROMOTION MANAGEMENTPart V: OTHER IMC TOOLS
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  • Basic Marketing Research 9/E (AE)

    Basic Marketing Research 9/E (AE) Customer Insights and Managerial Action [ 9th Edition, Asia Edition ]
    Tom J. Brown / Tracy A. Suter / Gilbert A. Churchill | Cengage Learning | 2020년 01월
    49,000원 포인트적립 980원
    BASIC MARKETING RESEARCH, 9E balances a reader-friendly, accessible approach with an ideal level of coverage. The authors introduce two dominant approaches to gathering marketing information: marketing analytics on data that exist within the firm and customer insights gathered for a specific purpose...

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  • Marketing Management ISE

    Marketing Management ISE [ Paperback, 4th Edition, International Student Edition ]
    Johnston, Mark | McGraw-Hill Education | 2022년 04월
    45,000원 포인트적립 900원
    Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is practiced in successful organizations today.The content of the4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted a...
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  • Essentials of Marketing Analytics (ISE)

    Essentials of Marketing Analytics (ISE) [ Paperback, International Student Edition ]
    Joseph F. Hair, Dana E. Harrison, Haya Ajjan | McGraw-Hill Education | 2021년 02월
    45,000원 포인트적립 900원
    The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expande...
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  • Marketing Strategy: Based on First Principles and Data Analytics

    Marketing Strategy: Based on First Principles and Data Analytics Based on First Principles and Data Analytics [ Paperback, 2nd Editon ]
    Palmatier, Robert W. / Sridhar, Shrihari | Bloomsbury Academic | 2021년 02월
    55,000원 포인트적립 1,100원
    Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop...
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  • Social Media Marketing

    Social Media Marketing 80 cheerful tipples to warm up winter [ Paperback, 4th Edition, POD 주문제작도서 ]
    Tuten, Tracy L. | Sage Publications Ltd | 2020년 11월
    59,000원 포인트적립 1,180원
    **Winner of the TAA 2017 Textbook Excellence Award**“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its us...
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  • ISE Consumer Behavior, 14/E

    ISE Consumer Behavior, 14/E Building Marketing Strategy [ Paperback, 14th Edition ]
    David L. Mothersbaugh / Delbert I. Hawkins / Susan Bardi Kleiser | McGraw-Hill College | 2019년 08월
    54,000원 포인트적립 1,080원
    Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing envir...
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  • Marketing Research Essentials, 7/E

    Marketing Research Essentials, 7/E [ Paperback, 7th Edition ]
    Carl McDaniel | McGraw-Hill | 2010년 06월
    42,000원 포인트적립 840원
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