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  • Advertising and Promotion

    Advertising and Promotion An Integrated Marketing Communications Perspective [ Paperback ]
    George E. Belch | McGraw-Hill College | 2015³â 07¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international advertising students. In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is m...

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  • Marketing

    Marketing Real People, Real Choices [ Paperback, 8th Global Edition ]
    Michael R. Solomon, Greg W. Marshall, Elnora Stuart | Pearson Education | 2015³â 06¿ù
    43,000¿ø Æ÷ÀÎÆ®Àû¸³ 860¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what th...

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  • Marketing in Asia

    Marketing in Asia [ Paperback, Asia Global Edition, 3th Edition ]
    Roger A. Kerin, Geok Theng Lau, Steven W. Hartley, William Rudelius | McGraw-Hill Higher Education | 2015³â 03¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    Engagement, Leadership, Innovation. Based on the best-selling U.S. text Marketing, the third edition of Marketing in Asia continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, inn...

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  • Customer Relationship Management, 3/E

    Customer Relationship Management, 3/E Concepts and Technologies [ Paperback, 3rd Edition ]
    Buttle, Francis / Maklan, Stan | Routledge | 2015³â 02¿ù
    49,000¿ø Æ÷ÀÎÆ®Àû¸³ 980¿ø
    Customer Relationship Management "Third Edition" is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, t...
  • Marketing in Asia

    McGraw-Hill | 2015³â 01¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø

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  • Customer Service, 6/E

    Customer Service, 6/E Skills for Success [ Paperback, 6th Edition ]
    Robert W. Lucas / Ann Lucas | McGraw-Hill Education | 2015³â 01¿ù
    42,000¿ø Æ÷ÀÎÆ®Àû¸³ 840¿ø
    Customer Service Skills for Success by Robert W. Lucas is the top-selling customer service textbook in the United States.Customer Service Skills for Success 6e addresses real-world customer service issues and provides a variety of updated resources, activities, examples and tips from the author and ...
  • Career Paths: Sales and Marketing Student's Book (+ Cross-platform Application)

    Virginia Evans, Jenny Dooley, Craig Vickers | Express Publishing | 2015³â 01¿ù
    25,200¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 760¿ø
    Career Paths: Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the ...
  • Consumer Behaviour

    Consumer Behaviour [ Paperback ]
    Isabelle Szmigin | Oxford University Press | 2014³â 11¿ù
    46,000¿ø Æ÷ÀÎÆ®Àû¸³ 920¿ø
    Isabelle Szmigin and Maria PiacentiniPresenting a brand new approach to teaching consumer behaviour, Szmigin and Piacentini move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture T...
  • Advertising & IMC: Principles and Practice with MyMarketingLab

    Advertising & IMC: Principles and Practice with MyMarketingLab [ Paperback, 10th Edition, Global Edition ]
    Sandra Moriarty, Nancy Mitchell, William Wells | Pearson Education | 2014³â 09¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    This package contains MORIARTY, Advertising & IMC: Principles and Practice 10e and access to MyMarketingLab.Important information for students:You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from ...
  • Market Research Methodologies: Multi-Method and Qualitative Approaches

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    Market Research Methodologies: Multi-Method and Qualitative Approaches Multi-Method and Qualitative Approaches [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Takhar-Lail, Amandeep / Ghorbani, Ali | Business Science Reference | 2014³â 08¿ù
    352,320¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 10,570¿ø
    Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research.Market Research Met...
  • Marketing Channel Strategy, 8/E

    Marketing Channel Strategy, 8/E International Edition [ Paperback, 8th Edition ]
    Anne Coughlan | Pearson Higher Education | 2014³â 08¿ù
    50,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,000¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competiti...

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  • Emerging Research on Islamic Marketing and Tourism in the Global Economy

    El-Gohary, Hatem / Eid, Riyad | Business Science Reference | 2014³â 07¿ù
    363,510¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,180¿ø
    As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region.Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives o...
  • Marketing the Green School: Form, Function, and the Future

    Marketing the Green School: Form, Function, and the Future Form, Function, and the Future [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Chan, Tak C. / Mense, Evan G. / Lane, Kenneth E. | Information Science Reference | 2014³â 07¿ù
    363,510¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,180¿ø
    As environmental concerns become more prevalent, it is important for today's youth to be exposed to green practices. The introduction of environmentally sound principles into educational systems and institutions helps establish a positive viewpoint on sustainability as well as promote green practice...
  • Was macht attraktiv?

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    Was macht attraktiv? [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Allmaier, Peter | AV Akademikerverlag | 2014³â 07¿ù
    106,510¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,200¿ø
    Trotz des scheinbar guten Ansehens der Katholischen Jugend bleibt die Rekrutierung von hauptamtlichen Jugendleiterinnen und -leitern ungewohnlich schwer. Fur eine offene Stelle als Jugendleiterin oder als Jugendleiter gibt es nur wenig geeignete Bewerbungen. Vor allem die entsprechend qualifizierten...
  • Adoption of Green Marketing and Performance of Kenyan Tea Firms

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    Adoption of Green Marketing and Performance of Kenyan Tea Firms [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Ofunya, Francis | Scholars' Press | 2014³â 06¿ù
    209,760¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,300¿ø
    The study explores the influence of adoption of green marketing on performance of the Kenya tea firms with performance measures being environmental performance, competitiveness, operational performance, and net income generated over a period of five years.
  • Customer Response towards Marketing of Packaged Drinking Water

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    Customer Response towards Marketing of Packaged Drinking Water [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Nithya, R. | Scholars' Press | 2014³â 06¿ù
    176,980¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,310¿ø
    This book highlights the customer perception in marketing of drinking water. The objective behind exploring customer perception was to understand the necessity of customers and their expectations towards the drinking water manufacturing industry. The study was undertaken in Coimbatore district of Ta...
  • Handbook of Research on Effective Marketing in Contemporary Globalism

    Handbook of Research on Effective Marketing in Contemporary Globalism [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Christiansen, Bryan / Y©¥ld©¥z, Salih / Y©¥ld©¥z, Emel | Business Science Reference | 2014³â 06¿ù
    576,300¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 28,820¿ø
    The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success.
  • Strategic Integrated Marketing Communications

    Larry Percy | Routledge | 2014³â 06¿ù
    39,000¿ø Æ÷ÀÎÆ®Àû¸³ 780¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companiesThis new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspectiveCorporate image, iden...

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  • Marketing : An Introduction, 12/E (I/E)

    Marketing : An Introduction, 12/E (I/E) [ Paperback, 12th, Global Edition ]
    Gary Armstrong,Philip Kotler | Pearson Higher Education | 2014³â 06¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
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    For undergraduate Principles of Marketing courses.This best-selling, brief text introduces marketing through the lens of creating value for customers.With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives ev...

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  • Global Marketing

    Global Marketing [ Hardcover, 8/E ]
    Warren J. Keegan,Mark C. Green | Pearson Education | 2014³â 05¿ù
    49,000¿ø Æ÷ÀÎÆ®Àû¸³ 980¿ø
    For undergraduate and graduate courses in global marketingThe excitement, challenges, and controversies of global marketing.Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.MyMarketingLab for ...

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