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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Integrated Marketing Communications in Advertising and Promotion, 8/E

    Integrated Marketing Communications in Advertising and Promotion, 8/E [ Paperback, 8th International Edition ]
    Terence Shimp | South Western College | 2009년 04월
    39,000원 포인트적립 780원
    The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and pract...

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  • [Hoyer] Consumer Behavior, 5/E

    [Hoyer] Consumer Behavior, 5/E [ Paperback, 5th International Edition ]
    Wayne D. Hoyer | South Western College | 2009년 04월
    39,000원 포인트적립 780원
    Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR, 5e, INTERNATIONAL EDITION combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of ...

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  • Strategic Marketing Planning

    Strategic Marketing Planning [ Paperback, 2nd Edition ]
    Gilligan, Colin / Wilson, Richard M. S. | Routledge | 2009년 04월
    42,000원 포인트적립 840원
    'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning' aspects that are of vital importance to practitioners and s...
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  • Internet Marketing : Strategy, Implementation and Practice, 4/E

    Internet Marketing : Strategy, Implementation and Practice, 4/E [ Paperback, 4th Edition ]
    Dave Chaffey, Fiona Ellis-Chadwick, Kevin Johnston | Prentice Hall | 2009년 04월
    40,000원 포인트적립 800원
    The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engagin...

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  • Marketing Management : A Strategic Decision-Making Approach, 7/E

    Marketing Management : A Strategic Decision-Making Approach, 7/E [ Paperback, 7th International Edition ]
    John Mullins, Orville C. Walker, Jr. Harper W Boyd | McGraw-Hill | 2009년 04월
    36,000원 포인트적립 720원
    The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be...

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  • Marketing of High-Technology Products and Innovations

    수입
    Marketing of High-Technology Products and Innovations [ Paperback ]
    Mohr, Jakki J. / Sengupta, Sanjit / Slater, Stanley | Prentice Hall | 2009년 02월
    248,380원 (10% 할인) 포인트적립 12,420원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The only text on the market that provides readers with the marketing information they need to successfully market high-tech products.

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  • Global Marketing, 5/E

    Global Marketing, 5/E Foreign Entry, Local Marketing and Global Management [ Paperback, 5th Edition ]
    Johny K. Johansson | McGraw-Hill College | 2009년 02월
    42,000원 포인트적립 840원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Johansson's "Global Marketing, 5/e" utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks.

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  • Marketing Management

    Marketing Management [ Paperback, International Edition ]
    Greg W. Marshall, Mark W Johnston | McGraw-Hill Higher Education | 2009년 02월
    44,000원 포인트적립 880원
    Marketing Management 1/e effectively captures and communicates to students how marketing management is really practiced in the 21st century world of business.

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  • Marketing : Defind, Explained, Applied (IE)

    Marketing : Defind, Explained, Applied (IE) [ Paperback ]
    Michael Levens | Pearson Education | 2009년 01월
    36,000원 포인트적립 720원
    Undergraduate Principles of Marketing textbookA unique marketing text based on student feedback. Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic...
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  • Strategic Marketing

    Strategic Marketing [ Paperback ]
    Subhash C. Jain | South Western College | 2009년 01월
    40,000원 포인트적립 800원
    Strategic Marketing by Jain and Haley focuses on marketing strategy from the viewpoint of the business unit. It takes an analytic approach to concentrate on areas of strategic importance, which have significant implications for the making of policy decisions in competitive situations. The book conta...
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  • Basic Marketing Research, 7/E

    Basic Marketing Research, 7/E [ Paperback, 7th International Edition ]
    Tom J. Brown, Gilbert A. Churchill | Delmar Learning | 2009년 01월
    42,000원 포인트적립 840원
    Why is BASIC MARKETING RESEARCH, International Edition the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time...
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  • E-Marketing, 5/E

    E-Marketing, 5/E [ Paperback, 5th International Edition ]
    Judy Strauss, Raymond Frost | Pearson Education | 2009년 01월
    35,000원 포인트적립 700원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profit...

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  • Marketing Strategy : A Decision-Focused Approach, 6/E

    Marketing Strategy : A Decision-Focused Approach, 6/E
    Walker | McGraw-Hill | 2008년 12월
    30,000원 포인트적립 600원

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  • Sales Management : Shaping Future Sales Leaders

    Sales Management : Shaping Future Sales Leaders [ Paperback, International Edition ]
    Jeff Tanner, Earl D. Honeycutt, Robert C. Erffmeyer | Pearson Education | 2008년 12월
    40,000원 포인트적립 800원
    For courses in sales management.Sales Management, 1/e is the only book on the market that prepares students to become effective sales managers in today’s hyper-competitive, global economy?by integrating current technology, research, and strategic thinking activities.
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  • Basic Marketing, 17/E

    Basic Marketing, 17/E [ Paperback, 17th International Edition ]
    William D. Perreault Jr., Joseph P Cannon, E. Jerome McCarthy | McGraw-Hill | 2008년 12월
    40,000원 포인트적립 800원
    개정판이 출간되었습니다.
    Basic Marketing 17e builds on the foundation pillars of previous editions ? the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been...

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  • Marketing Management, 9/E

    Marketing Management, 9/E [ Paperback, 9th International Edition ]
    J.Paul Peter, Jr. James H. Donnelly | McGraw-Hill | 2008년 11월
    40,000원 포인트적립 800원
    Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain ...
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  • Cutlip and Center's Effective Public Relations, 10/E

    Cutlip and Center's Effective Public Relations, 10/E [ Paperback, 10th International Edition ]
    Glen Broom | Prentice Hall | 2008년 11월
    38,000원 포인트적립 760원
    For courses in Introductory Public RelationsCutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students.

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  • Essentials of Services Marketing, 1/E

    Essentials of Services Marketing, 1/E [ Paperback, 1st International Edition ]
    Christopher H. Lovelock, Jochen Wirtz, Patricia Chew | Pearson Education | 2008년 10월
    구매혜택
    교재 균일가 도서
    10,000원 (74% 할인) 포인트적립 500원
    Essentials of Services Marketing(ESM1), 1st edition, is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this text’s presentation of visual learning aids, coupled with the reader-friendly use of language will impress upon students that ...

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  • Principles of Marketing, 1/E

    Principles of Marketing, 1/E A Global Perspective [ Paperback, 1st International Edition ]
    Philip Kotler, Gary Armstrong, Chin Tiong Tan | Pearson Education | 2008년 10월
    구매혜택
    교재 균일가 도서
    10,000원 (74% 할인) 포인트적립 500원
    개정판이 출간되었습니다.
    Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right context. Principles of Marketing: A Global Perspective seeks to do just that by exposing your students to a wide variety of contexts?whether international or from within Asia?that are pre...

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  • Advertising and Promotion, 8/E

    Advertising and Promotion, 8/E [ Paperback, 8th International Edition ]
    George E. Belch, Michael A. Belch | McGraw-Hill | 2008년 08월
    40,000원 포인트적립 800원
    개정판이 출간되었습니다.
    The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media...

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