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  • Marketing Strategy

    Marketing Strategy A Decision Focused Approach [ Paperback, 7th Edition ]
    Orville Walker, John Mullins, Harper W Boyd Jr. | McGraw-Hill Higher Education | 2010년 02월
    38,000원 포인트적립 760원
    Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationshi...

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  • Services Marketing, 7/E

    Services Marketing, 7/E [ Paperback, 7th Global Edition ]
    Christopher H Lovelock, Jochen Wirtz | Pearson Education | 2010년 01월
    38,000원 포인트적립 760원
    For undergraduate courses in Service MarketingThis title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.The fundamentals of services marketing present...

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  • Essentials of Marketing Research, 2/E

    Essentials of Marketing Research, 2/E [ Paperback, 2nd Edition ]
    Joseph F. Hair Jr., Mary Wolfinbarger, Robert P Bush, David J. Ortinau | McGraw-Hill Higher Education | 2010년 01월
    32,000원 포인트적립 640원
    Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities.

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  • Marketing Research, 10/E

    Marketing Research, 10/E [ Paperback, 10th International Edition ]
    Lacobucci, Churchill | South Western College | 2009년 12월
    42,000원 포인트적립 840원
    Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for todays marketing research, MARKETING RESEARCH: METHODOLO...

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  • Strategic Marketing Management

    Strategic Marketing Management A Process Based Approach [ Paperback ]
    Southern, Geoff (University of Glasgow) | Cengage Learning EMEA | 2009년 11월
    37,000원 포인트적립 740원
    Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and lo...
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  • Essentials of Marketing, 12/E (IE)

    Essentials of Marketing, 12/E (IE) [ Paperback, 12th International Edition ]
    William Perreault | McGraw-Hill Higher Education | 2009년 11월
    40,000원 포인트적립 800원
    This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

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  • Business Research Methods, 9/E

    Business Research Methods, 9/E [ Paperback, 9th International Edition ]
    William G. Zikmund, Barry J. Babin | Cengage Learning | 2009년 10월
    40,000원 포인트적립 800원
    This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINES...

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  • Repositioning: Marketing in an Era of Competition, Change and Crisis

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    Repositioning: Marketing in an Era of Competition, Change and Crisis Marketing In An Era of Competition, Change, and Crisis [ Hardcover ]
    Trout, Jack / Rivkin, Steve | McGraw-Hill Companies | 2009년 10월
    52,330원 (18% 할인) 포인트적립 2,620원
    The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind?a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are fas...
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  • Marketing Research: An Applied Orientation, 6/E

    Marketing Research: An Applied Orientation, 6/E [ Paperback, 6th Global Edition ]
    Naresh K Malhotra | Pearson Education | 2009년 10월
    45,000원 포인트적립 900원
    This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.For undergraduate and graduate marketing research courses.Marketing Research: An Applied Orientation allows stu...

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  • Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry

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    Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry The Untold Story of How Salesforce.com Went from Idea to Billion-dollar Company-and Revolutionized an Industry [ Hardcover ]
    Benioff, Marc / Adler, Carlye | Wiley-Blackwell | 2009년 10월
    14,460원 (70% 할인) 포인트적립 0원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology,...

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  • [Schiffman] Consumer Behavior, 10/E

    [Schiffman] Consumer Behavior, 10/E [ Paperback, 10th Global Edition ]
    Leon Schiffman, Leslie Kanuk | Pearson Education | 2009년 09월
    43,000원 포인트적립 860원
    This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior stu...
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  • Sales Management

    Sales Management Building Customer Relationships and Partnerships [ Paperback, International Edition ]
    Joseph F. Hair | South Western College | 2009년 09월
    38,000원 포인트적립 760원
    "Sales Management: Building Customer Relationships and Partnerships, International Edition" is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function.

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  • Marketing Research, 6/E

    Marketing Research, 6/E [ Paperback, 6th Edition ]
    Alvin C. Burns, Ronald F. Bush | Pearson Education | 2009년 09월
    45,000원 포인트적립 900원
    For undergraduate marketing research courses. The “nuts and bolts” of marketing research.Marketing Research gives students a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research studen...
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  • Marketing Public Relations

    Marketing Public Relations A Marketer's Approach to Public Relations and Social Media [ Paperback ]
    Gaetan T. Giannini | Prentice Hall | 2009년 07월
    25,000원 포인트적립 500원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    KEY BENEFIT: Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constr...

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  • Exploring Marketing Research, 10/E

    Exploring Marketing Research, 10/E [ Paperback, 10th International Edition ]
    Zikmund | South-Western | 2009년 06월
    42,000원 포인트적립 840원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    EXPLORING MARKETING RESEARCH, INTERNATIONAL EDITION deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research.

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  • Marketing Research with SPSS, 8/E (IE)

    Marketing Research with SPSS, 8/E (IE) [ Paperback, 8th International Edition ]
    Carl McDaniel Jr., Roger Gates | Wiley | 2009년 06월
    43,000원 포인트적립 860원
    In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real?life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors’ practical approach and emphasis on being “real” has made this...

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  • Business Marketing Management : B2B, 10/E

    Business Marketing Management : B2B, 10/E [ Paperback, 10th International Edition ]
    Michael Hutt | South-Western | 2009년 05월
    38,000원 포인트적립 760원
    Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL EDITION takes you inside the world of business marketing experts, showing you what you need to know to be successful.

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  • Marketing in Travel and Tourism

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    Marketing in Travel and Tourism Participants, Policy and Providers [ Paperback, 4th Edition ]
    Middleton, Victor / Fyall, Alan / Morgan, Mike | Routledge | 2009년 05월
    73,930원 (10% 할인) 포인트적립 3,700원
    Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications cur...
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  • Multivariate Data Analysis, 7/E

    Multivariate Data Analysis, 7/E [ Paperback, 7th Global Edition ]
    Joseph F. Hair Jr, William C. Black, Barry J. Babin, Rolph E. Anderson | Prentice Hall | 2009년 05월
    43,000원 포인트적립 860원
    For graduate and upper-level undergraduate marketing research courses.For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-...

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  • The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches

    The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches [ Hardcover ]
    Nagdeman, Jay | Wiley | 2009년 04월
    28,000원 포인트적립 560원
    The Professional's Guide to Financial Services Marketing is directed to any financial services professional?from individual representatives to executives of large financial services companies?who is looking for better ways to create the relevant marketplace differentiation and competitive advantage ...
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