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  • Essential Marketing, 14/E

    Essential Marketing, 14/E A Marketing Strategy Planning Approach [ Paperback , 14th Edition ]
    William D. Perreault, Joseph P. Cannon, E. Jerome Mccarthy | McGraw-Hill Education | 2014년 04월
    45,000원 포인트적립 900원
    개정판이 출간되었습니다.
    Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in ...

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  • Marketing Management

    Marketing Management [ Paperback, 2nd Edition ]
    Greg W. Marshall, Mark W. Johnston | McGraw-Hill College | 2014년 04월
    20,000원 포인트적립 400원
    회원리뷰(4건) 리뷰 총점10.0 정보 더 보기/감추기
    •  종이책 리뷰 (2건)
    •  eBook 리뷰 (0건)
    •  종이책 한줄평 (2건)
    •  eBook 한줄평 (0건)
    Markshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. Giving the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions...
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  • E-commerce 2014, Global Edition

    E-commerce 2014, Global Edition [ Paperback, 10/E ]
    Ken Laudon,Carol Traver | Pearson Education | 2014년 02월
    35,000원 포인트적립 700원
    For the undergraduate and graduate e-commerce course in any business discipline.The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce―technology change, business development, and social issues―to provide a cohere...
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  • Transcultural Marketing for Incremental and Radical Innovation

    Transcultural Marketing for Incremental and Radical Innovation [ Hardcover, POD 주문제작도서 ]
    Christiansen, Bryan / Yıldız, Salih / Yıldız, Emel | Business Science Reference | 2013년 11월
    303,160원 (5% 할인) 포인트적립 9,100원
    As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition.Transcultural Marketing for Incremental & Radical Innovation pro...
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  • Basic Marketing Research

    Basic Marketing Research Customer Insights and Managerial Action [ Hardcover, 8 HAR/PSC ]
    Brown, Tom J. / Suter, Tracy A. / Churchill, Gilbert A., Jr. | Cengage Learning | 2013년 11월
    99,000원 포인트적립 1,980원
    Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that tim...
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  • Basic Marketing

    Basic Marketing [ Paperback, 19/E ]
    Jr., William D. Perreault,Joseph P. Cannon,E. Jerome Mccarthy | McGraw-Hill Higher Education | 2013년 04월
    55,000원 포인트적립 1,100원
    Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the in...
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  • Principles of Marketing 15/E

    Principles of Marketing 15/E [ Paperback, 15/E ]
    Philip Kotler,Gary Armstrong | Pearson Higher Education | 2013년 03월
    44,000원 포인트적립 880원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    For Principles of Marketing courses using a comprehensive text.Learn how to create value and gain loyal customers.Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to creat...

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  • Positioning: The Battle for Your Mind

    수입
    Positioning: The Battle for Your Mind The Battle for Your Mind [ Paperback ]
    알 리스,잭 트라우트 저 | McGraw-Hill Companies | 2013년 01월
    31,110원 (18% 할인) 포인트적립 1,560원
    커뮤니케이션이 과다하게 범람하고 있는 현대 사회에서 마케팅 및 광고 전략의 새로운 돌파구를 제시한 책. 마케팅 분야의 권위자인 알 리스와 잭 트라우트는 이 책에서 'Positioning'이라는 새로운 개념을 정의하며, 풍부한 사례를 통해 고객의 마음에 상품과 서비스를 자리잡게 하는 포지셔닝에 대해서 설명해주고 있다. ...
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  • Retailing

    Retailing [ Hardcover, 8th Edition ]
    Dunne, Patrick M. / Lusch, Robert F. / Carver, James R. / Butler, Daniel (FRW) | Cengage Learning | 2013년 01월
    49,000원 포인트적립 980원
    Full-color, completely current, and packed with practical applications, the Eighth Edition of RETAILING puts students on the inside track to success in the fast-moving retail industry. RETAILING is written by a seasoned author team whose expertise informs every page and whose innovative approach has...
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  • The Practice of Public Relations(12/E)

    The Practice of Public Relations(12/E) [ Paperback, International ed of 12th revised ed ]
    Ronald J. Ebert | Pearson Group | 2013년 01월
    40,000원 포인트적립 800원
    For undergraduate Introduction to Public Relations courses.Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook. The 12th edition c...
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  • Marketing for Hospitality and Tourism, 6/E

    Marketing for Hospitality and Tourism, 6/E [ Paperback, 6th Edition ]
    Philip R Kotler,John T. Bowen,James Makens | Pearson Education | 2013년 01월
    44,000원 포인트적립 880원
    개정판이 출간되었습니다.
    Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mecha...

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  • Doing Business in Emerging Markets

    수입
    Doing Business in Emerging Markets [ Paperback, POD 주문제작도서 ]
    S. Tamer Cavusgil, Pervez N. Ghauri, Ayse A. Akcal | Sage Publications (CA) | 2012년 11월
    122,900원 (5% 할인) 포인트적립 3,690원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis. Filled with international case studies and packed with real-life examples from acro...

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  • Marketing Management , 11/E

    Marketing Management , 11/E [ Paperback, 11th Edition ]
    Peter | McGraw-Hill Higher Education | 2012년 11월
    42,000원 포인트적립 840원
    Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing succes...

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  • Strategic Brand Management, 4/E (IE)

    수입
    Strategic Brand Management, 4/E (IE) [ Paperback, 4th International Edition ]
    Kevin Keller | Pearson Group | 2012년 10월
    124,530원 (10% 할인) 포인트적립 6,230원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    For students, managers and senior executives studying Brand Management.Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable e...

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  • Financial Markets and Corporate Strategy, 2/E (IE)

    Financial Markets and Corporate Strategy, 2/E (IE) [ Paperback, 2nd International Edition ]
    McGraw-Hill | 2012년 09월
    43,000원 포인트적립 860원

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  • Marketing Strategy, 7/E (IE)

    Marketing Strategy, 7/E (IE) [ Paperback, 7th International Edition ]
    Orville C. Walker, John W. Mullins | McGraw-Hill | 2012년 07월
    38,000원 포인트적립 760원
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  • Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-To-Consumer Marketing

    Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-To-Consumer Marketing Implications for Business-to-consumer Marketing [ Hardcover ]
    Tesar, George / Bodin, Jan | World Scientific Publishing Company | 2012년 06월
    128,000원 포인트적립 2,560원
    This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing a...

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  • Services Marketing, 6/E

    Services Marketing, 6/E [ Paperback, 6th Edition ]
    Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler | McGraw-Hill Higher Education | 2012년 05월
    38,000원 포인트적립 760원
    Services Marketing recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service str...

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  • Global Marketing (IE)

    Global Marketing (IE) [ Paperback, International Edition ]
    Ilan Alon, Eugene Jaffe | Bertrams | 2012년 05월
    38,000원 포인트적립 760원
    Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multi...
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  • Product Innovation Toolbox

    Product Innovation Toolbox A Field Guide to Consumer Understanding and Research [ Hardcover ]
    Jacqueline H. Beckley MBA,Dulce Paredes,Kannapon Lopetchara | Wiley-Blackwell | 2012년 04월
    223,000원 포인트적립 11,150원
    Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought?leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for...

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