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  • Was macht attraktiv?

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    Was macht attraktiv? [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Allmaier, Peter | AV Akademikerverlag | 2014³â 07¿ù
    106,510¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,200¿ø
    Trotz des scheinbar guten Ansehens der Katholischen Jugend bleibt die Rekrutierung von hauptamtlichen Jugendleiterinnen und -leitern ungewohnlich schwer. Fur eine offene Stelle als Jugendleiterin oder als Jugendleiter gibt es nur wenig geeignete Bewerbungen. Vor allem die entsprechend qualifizierten...
  • Basic Marketing Research

    Basic Marketing Research Customer Insights and Managerial Action [ Hardcover, 8 HAR/PSC ]
    Brown, Tom J. / Suter, Tracy A. / Churchill, Gilbert A., Jr. | Cengage Learning | 2013³â 11¿ù
    99,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,980¿ø
    Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that tim...
  • Probabilistic Methods for Financial and Marketing Informatics

    Probabilistic Methods for Financial and Marketing Informatics [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Neapolitan, Richard E. / Jiang, Xia | Morgan Kaufmann Publishers | 2007³â 03¿ù
    97,500¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,880¿ø
    Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans* Unique coverage of probabilistic reasoning topics applied to business pro...
  • Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability

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    Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability The Path to Campaign, Customer, and Corporate Profitability [ Hardcover ]
    Lenskold, James | McGraw-Hill Companies | 2003³â 07¿ù
    90,040¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,510¿ø
    "This book is an indispensable, step-by-step guide to calculating what works and what doesn't in the notoriously difficult to measure areas of marketing and public relations. When a CEO wants to know what he or she got for their investment in mark...
  • Ahead of the Curve

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    Ahead of the Curve A Commonsense Guide to Forecasting Business And Market Cycle [ Hardcover ]
    Ellis, Joseph H. | Harvard Business School Press | 2005³â 09¿ù
    86,500¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Áö³­ ¼ö½Ê ³â µ¿¾È °æ±â´Â »ó½Â°ú Á¤Ã¼, ÇÏ°­À» µÇÇ®ÀÌÇØ¿Ô´Ù. ±×¸®°í ÁֽĽÃÀåÀº °æ±âÁֱ⿡¼­ ÀϾ´Â ´Ù¸¥ »ç°Çµé°ú ¹ÐÁ¢ÇÑ »ó°ü°ü°è¸¦ ÀÌ·ç¸ç ¿òÁ÷¿´´Ù. ÀÌ·¯ÇÑ °æ±âÀÇ È帧À» ¹Ì¸® Á¦´ë·Î ¿¹ÃøÇÑ »ç¾÷°¡¿Í ÅõÀÚÀÚ´Â ºñÁî´Ï½º¿Í ÅõÀÚ¿¡¼­ ¼º°øÀ» °ÅµÎ¾úÀ¸¸ç, °æ±âÀÇ È帧À» À߸ø ¿¹ÃøÇϰųª µÚ´Ê°Ô °æ±â¸¦ µû¶ó ¿òÁ÷ÀÎ...
  • The Future of Competition

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    The Future of Competition Co-Creating Unique Value With Customers [ Hardcover ]
    Ramaswamy, Venkat | Harvard Business Review Press | 2004³â 02¿ù
    86,390¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Çö´ëÀεéÀº ¿¹Àüº¸´Ù ´õ ¸¹Àº »óÇ°À» ¼±ÅÃÇÒ ¼ö ÀÖÁö¸¸, ÀÌ¿¡ ¹Ý´ë·Î ¸¸Á·µµ´Â Á¡Á¡ ³·¾ÆÁö°í ÀÖ´Ù. ±â¾÷ ¿ª½Ã ²÷ÀÓ¾øÀÌ º¯È­¿Í Çõ½ÅÀ» °ÅµìÇÏ°í ÀÖÁö¸¸ ¼öÀÍÀ²À» ³ôÀÌÁö ¸øÇÏ°í, °í°´À» ¸¸Á·½ÃÅ°Áö ¸øÇÏ°í ÀÖ´Ù. ÀÌ·¸°Ô ¸í¹éÇÑ Æз¯µ¶½º ¾È¿¡¼­ °æ¿µÀÚµéÀº °¡Ä¡ âÁ¶¸¦ À§ÇÑ È¹±âÀûÀÎ ´ë¾ÈÀ» ¿øÇÏ°í ÀÖ´Ù. ±â¾÷°ú ¼ÒºñÀÚ°¡...

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  • Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age

    Stone, Bob / Jacobs, Ron | McGraw-Hill Companies | 2007³â 11¿ù
    84,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,680¿ø
    Helps marketers understand and implement complex direct marketing tools and techniques.
  • The Strategy and Tactics of Pricing

    The Strategy and Tactics of Pricing A Guide to Profitable Decision Making [ Hardcover, 3rd Edition ]
    Thomas T. Nagle, Reed K. Holden | Prentice Hall | 2002³â 01¿ù
    78,000¿ø Æ÷ÀÎÆ®Àû¸³ 3,900¿ø
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    "The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden--these guys know their stuff and it works!" -- Guy Kawasaki, CEO, "Garage Technology Ventures" "For more than a decade, this book ha...

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  • Marketing Logistics

    Marketing Logistics [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Christopher, Martin / Peck, Helen | Routledge | 2003³â 06¿ù
    76,220¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,820¿ø
    This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which compet...
  • Marketing in Travel and Tourism

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    Marketing in Travel and Tourism Participants, Policy and Providers [ Paperback, 4th Edition ]
    Middleton, Victor / Fyall, Alan / Morgan, Mike | Routledge | 2009³â 05¿ù
    73,930¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,700¿ø
    Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications cur...
  • Pricing Strategies: Harvesting Product Value

    Pricing Strategies: Harvesting Product Value Harvesting Product Value [ Paperback, 2nd Edition ]
    Schindler, Robert M. | Sage Publications Ltd | 2023³â 02¿ù
    69,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,380¿ø
    Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, ...
  • Hospitality Marketing: Principles and Practices, 4/E

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    Dogan Gursoy, Francis Buttle, David Bowie | Routledge | 2022³â 08¿ù
    66,670¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,340¿ø
    Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real...
  • Online Marketing

    Online Marketing A Customer-Led Approach
    Esen, Rita (Dr Rita Esen Cyber Law Consultant and Visiting Lecturer at Durham University.) | Oxford University Press | 2007³â 01¿ù
    66,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,320¿ø
    Richard Gay is a lecturer in Direct Marketing at Newcastle Business School, Northumbria University. Alan Charlesworth is a senior lecturer in marketing and e-marketing at the University of Sunderland Dr Rita Esen is a Cyber Law Consultant and Visiting Lecturer at Durham University.

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  • Social Marketing: Behavior Change for Good

    Social Marketing: Behavior Change for Good Behavior Change for Good [ Paperback, 7th Edition ]
    Lee, Nancy R. / Kotler, Philip / Colehour, Julie | Sage Publications, Inc | 2023³â 05¿ù
    65,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,300¿ø
    Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strat...
  • Strategic Corporate Social Responsibility, 6/E - International Student Edition

    Strategic Corporate Social Responsibility, 6/E - International Student Edition Sustainable Value Creation [ Paperback, 6th Edition ]
    David Chandler | Sage Publications, Inc | 2023³â 01¿ù
    65,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,300¿ø
    Strategic Corporate Social Responsibility: Sustainable Value Creation (Sixth Edition) redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a cor...
  • Fundamentals of the Futures Market

    Fundamentals of the Futures Market [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Kline, Donna | McGraw-Hill Education | 2000³â 12¿ù
    60,270¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,020¿ø
    Find Out How Any Investor Can Hedge Portfolio Risks--and Increase Trading Profits--in Today's Futures Marketplace The commodities futures market--long seen as the province of professional hedge fund managers and frenzied, hand-waving pit trader...
  • Successful Restaurant Design

    Successful Restaurant Design [ Hardcover/2ed. ]
    Regina S. Baraban, Joseph F. Durocher | John Wiley & Sons | 2001³â 01¿ù
    60,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,200¿ø
    Comprehensive coverage of every aspect of restaurant designSuccessful Restaurant Design, Second Edition approaches the design of restaurants as a process that begins with a solid understanding of interdependent systems. From the main guest entr...
  • ISE Contemporary Advertising, 16/E

    ISE Contemporary Advertising, 16/E [ Paperback, International Student Edition, 16th Edition ]
    William F. Arens, Michael F. Weigold, Christian Arens | McGraw-Hill Education | 2020³â 01¿ù
    59,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,180¿ø
  • Strategic Market Management, 12/E

    Strategic Market Management, 12/E [ Paperback, 12th Edition ]
    David A. Aaker, Christine Moorman | Wiley | 2023³â 11¿ù
    59,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,180¿ø
    Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive marketsIn Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting ...
  • Social Media Marketing

    Social Media Marketing 80 cheerful tipples to warm up winter [ Paperback, 4th Edition, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Tuten, Tracy L. | Sage Publications Ltd | 2020³â 11¿ù
    59,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,180¿ø
    **Winner of the TAA 2017 Textbook Excellence Award**¡°Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its us...
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