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  • Marketing Management Strategies

    Marketing Management Strategies [ Paperback, International Edition, 5/E ]
    FERRELL, HARTLINE | South Western College | 2010년 07월
    42,000원 포인트적립 840원
    Thoroughly revised and updated, MARKETING MANAGMENT STRATEGIES, 5e, International Edition continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, andfor the first timephotographs, the fifth edition delivers a...

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  • Marketing Research, 10/E

    Marketing Research, 10/E [ Paperback, 10th International Edition ]
    Lacobucci, Churchill | South Western College | 2009년 12월
    42,000원 포인트적립 840원
    Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for todays marketing research, MARKETING RESEARCH: METHODOLO...

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  • Basic Marketing Research, 7/E

    Basic Marketing Research, 7/E [ Paperback, 7th International Edition ]
    Tom J. Brown, Gilbert A. Churchill | Delmar Learning | 2009년 01월
    42,000원 포인트적립 840원
    Why is BASIC MARKETING RESEARCH, International Edition the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time...
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  • Exploring Marketing Research, 10/E

    Exploring Marketing Research, 10/E [ Paperback, 10th International Edition ]
    Zikmund | South-Western | 2009년 06월
    42,000원 포인트적립 840원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    EXPLORING MARKETING RESEARCH, INTERNATIONAL EDITION deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research.

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  • Marketing Research Essentials, 7/E

    Marketing Research Essentials, 7/E with SPSS [ Paperback, 7th Edition ]
    Carl McDaniel Jr., Roger Gates | John Wiley & Sons | 2010년 06월
    42,000원 포인트적립 840원
    Filled with engaging, current examples drawn from the authors′ ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co?authored by a full?time marketing researc...
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  • Strategic Marketing Planning

    Strategic Marketing Planning [ Paperback, 2nd Edition ]
    Gilligan, Colin / Wilson, Richard M. S. | Routledge | 2009년 04월
    42,000원 포인트적립 840원
    'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning' aspects that are of vital importance to practitioners and s...
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  • McKinsey Global Institute: Offshoring : Understanding the Emerging Global Labor Market

    McKinsey Global Institute: Offshoring : Understanding the Emerging Global Labor Market [ Hardcover ]
    Diana Farrell | Harvard Business School Press | 2007년 01월
    42,000원 포인트적립 840원
    Understanding offshoring 1Sizing the emerging global labor market 9Ensuring India's offshoring future 27China's looming talent shortage 43Who wins in offshoring? 57The truth about foreign direct investment in emerging markets 67Offshoring and beyond 85Smarter offshoring ...
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  • What Is Marketing?

    What Is Marketing? [ Paperback ]
    Review, Harvard Business / Silk, Alvin J. | Harvard Business Review Press | 2006년 09월
    42,000원 포인트적립 840원
    Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and i...
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  • Marketing, 2/E

    Marketing, 2/E because everyone is a marketer [ Paperback, 2nd Edition, International Student Edition ]
    Shane Hunt,John E. Mello,George Deitz | McGraw-Hill Education | 2017년 06월
    40,000원 포인트적립 800원
    Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know “Why does this course matter to me?” but also because everyone is a marketer.Student engagement and relevance are emphasized throughout the second edition of Hu...
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  • The Practice of Public Relations(12/E)

    The Practice of Public Relations(12/E) [ Paperback, International ed of 12th revised ed ]
    Ronald J. Ebert | Pearson Group | 2013년 01월
    40,000원 포인트적립 800원
    For undergraduate Introduction to Public Relations courses.Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook. The 12th edition c...
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  • Green Marketing Management

    Green Marketing Management [ Paperback, International ed ]
    Robert Dahlstrom | South-Western College Publishing | 2010년 08월
    40,000원 포인트적립 800원
    "Green Marketing Management, International Edition" helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relat...
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  • Strategic Marketing

    Strategic Marketing [ Paperback ]
    Subhash C. Jain | South Western College | 2009년 01월
    40,000원 포인트적립 800원
    Strategic Marketing by Jain and Haley focuses on marketing strategy from the viewpoint of the business unit. It takes an analytic approach to concentrate on areas of strategic importance, which have significant implications for the making of policy decisions in competitive situations. The book conta...
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  • Marketing : Defined, Explained, Applied, 2/E (IE)

    Marketing : Defined, Explained, Applied, 2/E (IE) [ Paperback, 2nd International Edition ]
    Michael Levens | Pearson Group | 2011년 01월
    40,000원 포인트적립 800원
    A unique and easy-to-read breakdown of marketing information. Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key informa...
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  • Quantitative Methods for Business Decisions, 6/E

    Quantitative Methods for Business Decisions, 6/E [ Paperback, 6th International Edition ]
    Jon Curwin, Roger Slater | Cengage Learning | 2012년 02월
    40,000원 포인트적립 800원
    Now entering its 6th edition Quantitative Methods for Business Decisions is regarded as one of the clearest, most accurate and comprehensive European textbooks in its field. Each chapter focuses on a selection of statistical techniques, illustrated with examples from across business, marketing, econ...

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  • Consumer Behavior

    Consumer Behavior
    Roger D. Blackwell, Paul W. Miniard, James F. Engel, Pai Di-ching, Norjaya Mohd. Yasin, Wan Jooria Hood | Cengage Learning | 2012년 02월
    40,000원 포인트적립 800원
    Consumer Behavior offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. The a...
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  • Essentials of Marketing, 12/E (IE)

    Essentials of Marketing, 12/E (IE) [ Paperback, 12th International Edition ]
    William Perreault | McGraw-Hill Higher Education | 2009년 11월
    40,000원 포인트적립 800원
    This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

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  • Marketing Research, 10/E

    Marketing Research, 10/E [ Paperback, 10th International Edition ]
    David A. Aaker | John Wiley & Sons | 2010년 03월
    40,000원 포인트적립 800원
    Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro?micro?macro" in design, and fitting for students in the intermediate or advanced courses, this highly?regarded text focuses on market intelligence, ...
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  • Internet Marketing : Strategy, Implementation and Practice, 4/E

    Internet Marketing : Strategy, Implementation and Practice, 4/E [ Paperback, 4th Edition ]
    Dave Chaffey, Fiona Ellis-Chadwick, Kevin Johnston | Prentice Hall | 2009년 04월
    40,000원 포인트적립 800원
    The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engagin...

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  • Marketing Management, 9/E

    Marketing Management, 9/E [ Paperback, 9th International Edition ]
    J.Paul Peter, Jr. James H. Donnelly | McGraw-Hill | 2008년 11월
    40,000원 포인트적립 800원
    Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain ...
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  • Basic Marketing, 17/E

    Basic Marketing, 17/E [ Paperback, 17th International Edition ]
    William D. Perreault Jr., Joseph P Cannon, E. Jerome McCarthy | McGraw-Hill | 2008년 12월
    40,000원 포인트적립 800원
    개정판이 출간되었습니다.
    Basic Marketing 17e builds on the foundation pillars of previous editions ? the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been...

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