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  • Outsourcing the Sales Function : The Real Costs of Field Sales

    Outsourcing the Sales Function : The Real Costs of Field Sales [ Hardcover ]
    Erin Anderson, Bob Trinkle | South-Western Educational Publishing | 2005년 02월
    39,000원 포인트적립 780원
    This book sheds new light on the personal selling function in business-to-business markets. Well versed in the area of manufacturers' reps, the authors equip managers with the tools to determine the true costs and benefits of both in-house and outsourced forces. They explain in detail the difference...
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  • Integrated Marketing Communications in Advertising and Promotion, 8/E

    Integrated Marketing Communications in Advertising and Promotion, 8/E [ Paperback, 8th International Edition ]
    Terence Shimp | South Western College | 2009년 04월
    39,000원 포인트적립 780원
    The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and pract...

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  • [Hoyer] Consumer Behavior, 5/E

    [Hoyer] Consumer Behavior, 5/E [ Paperback, 5th International Edition ]
    Wayne D. Hoyer | South Western College | 2009년 04월
    39,000원 포인트적립 780원
    Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR, 5e, INTERNATIONAL EDITION combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of ...

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  • Marketing : WITH OLC AND Premium Content, 14/E

    Marketing : WITH OLC AND Premium Content, 14/E [ Paperback, 14th Edition ]
    Michael J Etzel, Orville C. Walker, William J. Stanton | McGraw-Hill | 2006년 01월
    39,000원 포인트적립 780원
    Marketing, 14/e, by Etzel, Walker and Stanton is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integra...
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  • United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered

    United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered [ Hardcover ]
    Moser, Mike | Harvard Business Review Press | 2003년 04월
    38,800원 포인트적립 780원
    자동차를 살 때, 학교에 들어갈 때, 심지어 기부금을 낼 때조차 우리는 수많은 선택의 기로에 서게 된다. 그래서 브랜드는 소비자의 의사 결정에 점점 더 영향을 미치는 요소가 되고 있다. 마케팅 전문가인 Mike Moser는 이 책에서 잊을 수 없는 브랜드를 만드는 5단계 전략을 제시한다. 소비자들에게 보고, 듣고나서 잊혀...
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  • Marketing Warfare

    수입
    Marketing Warfare [ Hardcover, 20th Anniversary ]
    Ries, Al / Trout, Jack | McGraw-Hill | 2005년 10월
    38,110원 (18% 할인) 포인트적립 1,910원
    You've got your hands on one of the greatest marketing manuals ever written­­the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their compet...
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  • Marketing Strategy, 7/E (IE)

    Marketing Strategy, 7/E (IE) [ Paperback, 7th International Edition ]
    Orville C. Walker, John W. Mullins | McGraw-Hill | 2012년 07월
    38,000원 포인트적립 760원
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  • Services Marketing, 6/E

    Services Marketing, 6/E [ Paperback, 6th Edition ]
    Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler | McGraw-Hill Higher Education | 2012년 05월
    38,000원 포인트적립 760원
    Services Marketing recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service str...

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  • Global Marketing (IE)

    Global Marketing (IE) [ Paperback, International Edition ]
    Ilan Alon, Eugene Jaffe | Bertrams | 2012년 05월
    38,000원 포인트적립 760원
    Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multi...
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  • Project Management Accounting, with Website: Budgeting, Tracking, and Reporting Costs and Profitability

    Project Management Accounting, with Website: Budgeting, Tracking, and Reporting Costs and Profitability Budgeting, Tracking, and Reporting Costs and Profitability [ Hardcover, 2nd Edition ]
    Callahan, Kevin R. / Stetz, Gary S. / Brooks, Lynne M. | Wiley | 2011년 06월
    38,000원 포인트적립 760원
    Acquire the accounting knowledge and skills to become a top-performing Project Management professionalProject Management accounting involves much more than just understanding how project income and expense impact the general ledger.

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  • Services Marketing, 7/E

    Services Marketing, 7/E [ Paperback, 7th Global Edition ]
    Christopher H Lovelock, Jochen Wirtz | Pearson Education | 2010년 01월
    38,000원 포인트적립 760원
    For undergraduate courses in Service MarketingThis title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.The fundamentals of services marketing present...

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  • International Marketing, 8/E

    International Marketing, 8/E [ Paperback, 8th International Edition ]
    Michael R. Czinkota, Illka A. Ronkainen | South-Western | 2006년 08월
    38,000원 포인트적립 760원
    "International Marketing, 8e" is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations,...

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  • Exploring Marketing Research

    Exploring Marketing Research [ Hardcover, International Edition ]
    William G. Zikmund, Barry Babin | South-Western | 2006년 11월
    38,000원 포인트적립 760원
    "Exploring Marketing Research" deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research.

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  • Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7/E

    Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7/E [ Paperback ]
    Terence A. Shimp | South-Western | 2006년 07월
    38,000원 포인트적립 760원
    The seventh edition of Shimp's market-leading "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications" fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflec...

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  • Business Marketing Management : B2B, 10/E

    Business Marketing Management : B2B, 10/E [ Paperback, 10th International Edition ]
    Michael Hutt | South-Western | 2009년 05월
    38,000원 포인트적립 760원
    Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL EDITION takes you inside the world of business marketing experts, showing you what you need to know to be successful.

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  • Marketing Strategy, 4/E

    Marketing Strategy, 4/E [ Paperback, 4th International Edition ]
    Michael Hartline, O.C. Ferrell | Cengage Learning | 2007년 02월
    38,000원 포인트적립 760원
    Thoroughly revised and updated, MARKETING STRATEGY, 4e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fourth edition delivers a practical, straightforward ap...
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  • Basic Marketing, 16/E

    Basic Marketing, 16/E [ Paperback, 16th International Edition ]
    William D. Perreault Jr., Joseph P Cannon, E. Jerome McCarthy | McGraw-Hill | 2007년 04월
    38,000원 포인트적립 760원
    "Basic Marketing, 16e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the 'four Ps' to the introductory marketing course. The unifying focus of "Basic Market...

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  • Principles of Contemporary Marketing

    Principles of Contemporary Marketing [ Hardcover, International Edition ]
    David L. Kurtz | Cengage Learning | 2007년 01월
    38,000원 포인트적립 760원

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  • Introduction to Marketing, International Edition

    Introduction to Marketing, International Edition [ Paperback, 9th International Edition ]
    McDaniel, Carl (University of Texas, Arlington) | Cengage Learning, Inc | 2007년 04월
    38,000원 포인트적립 760원
    With a fresh, streamlined design, Introduction to Marketing, 9e "Takes You There"--helping students and instructors achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful teaching and learning tools, captivating examples, and innovative ap...

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  • Sales Management

    Sales Management Building Customer Relationships and Partnerships [ Paperback, International Edition ]
    Joseph F. Hair | South Western College | 2009년 09월
    38,000원 포인트적립 760원
    "Sales Management: Building Customer Relationships and Partnerships, International Edition" is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function.

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