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  • Service Management and Marketi

    Service Management and Marketi [ Paperback, 4th Edition ]
    Gronroos, Christian | Wiley | 2016년 01월
    58,000원 포인트적립 1,160원
    Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as w...
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  • Services Marketing: Integrating Customer Focus Across the Firm ISE

    Services Marketing: Integrating Customer Focus Across the Firm ISE [ Paperback, 8th Edition ]
    Gremler, Dwayne | McGraw-Hill Education | 2023년 01월
    57,000원 포인트적립 1,140원
    Zeithaml/Bitner/Gremler/Mende, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. - Managerial focused app...
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  • International Marketing ISE

    International Marketing ISE [ Paperback, 19th Edition, International Student Edition ]
    Graham, John | McGraw-Hill Education | 2023년 03월
    57,000원 포인트적립 1,140원
    Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cul...
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  • Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

    Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition 10 habits to sustain high performance [ Paperback, 5th Edition ]
    Swaminathan, Vanitha | Pearson Education Limited | 2019년 08월
    57,000원 포인트적립 1,140원
    This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management.
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  • Market Design: Auctions and Matching

    Market Design: Auctions and Matching Auctions and Matching [ Hardcover ]
    Haeringer, Guillaume | MIT Press | 2018년 04월
    57,000원 포인트적립 1,140원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    A broad overview of market mechanisms, with an emphasis on the interplay between theory and real-life applications; examples range from eBay auctions to school choice.This book offers an introduction to market design, providing students with a broad overview of issues related to the design and analy...

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  • Marketing Plans, 7/E

    Marketing Plans, 7/E How to Prepare Them, How to Use Them [ Paperback, 7th Edition ]
    Malcolm McDonald, Hugh Wilson | John Wiley & Sons | 2011년 03월
    56,000원 포인트적립 1,120원
    Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in ...
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  • Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

    Value Merchants: Demonstrating and Documenting Superior Value in Business Markets Demonstrating and Documenting Superior Value in Business Markets [ Hardcover ]
    Anderson, James C. / Kumar, Nirmalya / Narus, James A. | Harvard Business Review Press | 2007년 11월
    56,000원 포인트적립 1,120원
    Business-to-business markets account for a huge proportion of the total GNP in the United States. This book presents an approach that allows suppliers to demonstrate and document superior value compared to the next best alternative from the customer's perspective, thereby elevating the sales force's...
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  • Transforming Your Go-To-Market Strategy: The Three Disciplines of Channel Management

    Transforming Your Go-To-Market Strategy: The Three Disciplines of Channel Management [ Hardcover ]
    Rangan, V. Kasturi / Bell, Marie | Harvard Business Review Press | 2006년 06월
    56,000원 포인트적립 1,120원
    Transforming Channels to Benefit Customers and Boost Profits.Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. Despite new technologies that have streamlined many transactions and processes, a general lack of leadership combined with fla...
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  • Marketing Analytics

    Marketing Analytics Based on First Principles [ Paperback ]
    Germann, Associate Professor Frank (University of Notre Dame, USA) | Bloomsbury Publishing PLC | 2022년 03월
    55,000원 포인트적립 1,100원
    All customers differ. All customers change. All competitors react. All resources are limited.Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies...
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  • Integrated Marketing Communications, 10/E

    Integrated Marketing Communications, 10/E [ 10th Edition ]
    J. Craig Andrews, Terence A Shimp | Cengage Learning | 2019년 09월
    55,000원 포인트적립 1,100원
    Part I: THE PRACTICE AND ENVIRONMENT OF INTEGRATED MARKETING COMMUNICATIONS (IMC)Part II: FUNDAMENTAL IMC PLANNING AND DECISIONSPart III: ADVERTISING MANAGEMENT AND MEDIA CHOICESPart IV: SALES PROMOTION MANAGEMENTPart V: OTHER IMC TOOLS
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  • Marketing Strategy: Based on First Principles and Data Analytics

    Marketing Strategy: Based on First Principles and Data Analytics Based on First Principles and Data Analytics [ Paperback, 2nd Editon ]
    Palmatier, Robert W. / Sridhar, Shrihari | Bloomsbury Academic | 2021년 02월
    55,000원 포인트적립 1,100원
    Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop...
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  • Basic Marketing

    Basic Marketing [ Paperback, 19/E ]
    Jr., William D. Perreault,Joseph P. Cannon,E. Jerome Mccarthy | McGraw-Hill Higher Education | 2013년 04월
    55,000원 포인트적립 1,100원
    Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the in...
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  • Marketing, 7/E

    Marketing, 7/E [ Paperback, 7th Edition, International student Edition ]
    Dhruv Grewal / Michael Levy | McGraw-Hill Education | 2019년 01월
    54,000원 포인트적립 1,080원
    Grewal/Levy Marketing 7e was designed to show today’s social and digital student how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.The seventh edition represents the authors’ most extensive revision today, exploring both fundame...
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  • ISE Consumer Behavior, 14/E

    ISE Consumer Behavior, 14/E Building Marketing Strategy [ Paperback, 14th Edition ]
    David L. Mothersbaugh / Delbert I. Hawkins / Susan Bardi Kleiser | McGraw-Hill College | 2019년 08월
    54,000원 포인트적립 1,080원
    Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing envir...
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  • Marketing, 14/E

    Marketing, 14/E [ Paperback, 14th International Edition ]
    Roger Kerin,Steven Hartley | McGraw-Hill | 2018년 04월
    54,000원 포인트적립 1,080원
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  • Consumer Behavior, Global Edition

    Consumer Behavior, Global Edition [ Paperback, 12th International Edition ]
    Wisenblit, Joseph | Pearson Education Limited | 2018년 10월
    53,000원 포인트적립 1,060원
    For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketin...
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  • Behavioural Finance

    Wiley Finance Series
    Behavioural Finance Insights Into Irrational Minds and Markets [ Hardcover ]
    James Montier | John Wiley & Sons | 2002년 10월
    53,000원 포인트적립 1,590원
    "In his splendid handbook for institutional investors, James Montier combines the insights he has gained as a practitioner, with the insights he has gleaned reading the academic literature in behavioural finance. Most importantly, Montier identifi...

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  • Repositioning: Marketing in an Era of Competition, Change and Crisis

    수입
    Repositioning: Marketing in an Era of Competition, Change and Crisis Marketing In An Era of Competition, Change, and Crisis [ Hardcover ]
    Trout, Jack / Rivkin, Steve | McGraw-Hill Companies | 2009년 10월
    52,330원 (18% 할인) 포인트적립 2,620원
    The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind?a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are fas...
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  • International Marketing, 18/E

    International Marketing, 18/E [ Paperback, 18th Edition ]
    Philip Cateora,John Graham | McGraw-Hill | 2019년 03월
    52,000원 포인트적립 1,040원

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  • Brand New

    Brand New How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell [ Hardcover ]
    Nancy F. Koehn | Harvard Business School Press | 2001년 01월
    52,000원 포인트적립 1,560원
    Business historian Koehn introduces readers to six extraordinary leaders of brand creation--Josiah Wedgwood, Henry Heinz, Marshall Field, Este Lauder, Howard Schultz, and Michael Dell--whose lives reveal important lessons for today's brand builder...

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