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  • Marketing Management

    Marketing Management [ Paperback, International Edition ]
    Greg W. Marshall, Mark W Johnston | McGraw-Hill Higher Education | 2009년 02월
    44,000원 포인트적립 880원
    Marketing Management 1/e effectively captures and communicates to students how marketing management is really practiced in the 21st century world of business.

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  • Marketing Metrics : 50+ Metrics Every Executive Should Master

    Marketing Metrics : 50+ Metrics Every Executive Should Master [ Hardcover ]
    Paul Farris, Phillip E. Pfeifer, Neil T. Bendle | Wharton School Publishing | 2006년 04월
    44,000원 포인트적립 1,320원
    Today's best marketers recognize the importance of metrics, measurement, and accountability, but few recognize the extraordinary range of metrics available for evaluating their strategies and tactics. This book introduces today's most powerful marketing metrics and shows readers how to use metrics t...

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  • Consumer Behavior: In Fashion

    Consumer Behavior: In Fashion [ Hardcover ]
    Michael R. Solomon, Nancy J. Rabolt | Prentice Hall | 2003년 01월
    44,000원 포인트적립 1,320원
    개정판이 출간되었습니다.
    Fashion is a driving force that shapes the way we live--it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component ...

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  • Marketing Research, 4/E

    Marketing Research, 4/E [ 4th Edition ]
    Joseph Hair Jr.,Robert Bush,David Ortinau | McGraw-Hill | 2007년 11월
    43,000원 포인트적립 860원
    Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasi...
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  • Principles of Marketing, An Asian Perspective

    Principles of Marketing, An Asian Perspective An Asian Perspective [ Paperback, 4th Edition ]
    Yau, Oliver Hong-Ming | Pearson Education Limited | 2016년 07월
    43,000원 포인트적립 860원
    회원리뷰(1건) 리뷰 총점10.0 정보 더 보기/감추기
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    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Description For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connec...

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  • Marketing

    Marketing Real People, Real Choices [ Paperback, 8th Global Edition ]
    Michael R. Solomon, Greg W. Marshall, Elnora Stuart | Pearson Education | 2015년 06월
    43,000원 포인트적립 860원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what th...

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  • Financial Markets and Corporate Strategy, 2/E (IE)

    Financial Markets and Corporate Strategy, 2/E (IE) [ Paperback, 2nd International Edition ]
    McGraw-Hill | 2012년 09월
    43,000원 포인트적립 860원

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  • Advertising & IMC :Principles and Practice, 9/E (IE)

    Advertising & IMC :Principles and Practice, 9/E (IE) [ Paperback, 9th International Edition ]
    Sandra Moriarty, Nancy Mitchell, William Wells | Pearson Group | 2011년 05월
    43,000원 포인트적립 860원
    For introductory courses in advertising.An accessible, well-written, and student-friendly approach to advertising.Advertising tracks the changes in today’s dynamic world of media and marketing communication?as well as the implications of these changes to traditional practice?and presents them to st...
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  • Marketing Research with SPSS, 8/E (IE)

    Marketing Research with SPSS, 8/E (IE) [ Paperback, 8th International Edition ]
    Carl McDaniel Jr., Roger Gates | Wiley | 2009년 06월
    43,000원 포인트적립 860원
    In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real?life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors’ practical approach and emphasis on being “real” has made this...

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  • Consumer Behavior, 9/E

    Consumer Behavior, 9/E [ Paperback, 9th Edition ]
    Michael R. Solomon | Prentice Hall | 2011년 01월
    43,000원 포인트적립 860원

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  • [Schiffman] Consumer Behavior, 10/E

    [Schiffman] Consumer Behavior, 10/E [ Paperback, 10th Global Edition ]
    Leon Schiffman, Leslie Kanuk | Pearson Education | 2009년 09월
    43,000원 포인트적립 860원
    This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior stu...
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  • Multivariate Data Analysis, 7/E

    Multivariate Data Analysis, 7/E [ Paperback, 7th Global Edition ]
    Joseph F. Hair Jr, William C. Black, Barry J. Babin, Rolph E. Anderson | Prentice Hall | 2009년 05월
    43,000원 포인트적립 860원
    For graduate and upper-level undergraduate marketing research courses.For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-...

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  • Marketing Management, 13/E

    Marketing Management, 13/E [ Paperback, 13th International Edition ]
    필립 코틀러 저 | Pearson Education | 2008년 03월
    43,000원 포인트적립 860원
    회원리뷰(1건) 리뷰 총점9.0 정보 더 보기/감추기
    •  종이책 리뷰 (1건)
    •  eBook 리뷰 (0건)
    •  종이책 한줄평 (0건)
    •  eBook 한줄평 (0건)
    개정판이 출간되었습니다.
    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain m...

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  • Marketing Channels

    Marketing Channels [ Paperback, 7th Edition, 영국판 ]
    Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary | Prentice Hall | 2008년 05월
    43,000원 포인트적립 860원
    개정판이 출간되었습니다.
    For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advan...

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  • Marketing Research Essentials, 7/E

    Marketing Research Essentials, 7/E [ Paperback, 7th Edition ]
    Carl McDaniel | McGraw-Hill | 2010년 06월
    42,000원 포인트적립 840원
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  • Global Marketing, 5/E

    Global Marketing, 5/E Foreign Entry, Local Marketing, and Global Management [ Paperback, 5th Edition ]
    Johny Johansson | McGraw-Hill | 2011년 05월
    42,000원 포인트적립 840원

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  • Global Marketing, 5/E

    Global Marketing, 5/E Foreign Entry, Local Marketing and Global Management [ Paperback, 5th Edition ]
    Johny K. Johansson | McGraw-Hill College | 2009년 02월
    42,000원 포인트적립 840원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Johansson's "Global Marketing, 5/e" utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks.

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  • Customer Service, 6/E

    Customer Service, 6/E Skills for Success [ Paperback, 6th Edition ]
    Robert W. Lucas / Ann Lucas | McGraw-Hill Education | 2015년 01월
    42,000원 포인트적립 840원
    Customer Service Skills for Success by Robert W. Lucas is the top-selling customer service textbook in the United States.Customer Service Skills for Success 6e addresses real-world customer service issues and provides a variety of updated resources, activities, examples and tips from the author and ...
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  • Essentials of Services Marketing, Global Edition

    Essentials of Services Marketing, Global Edition [ Paperback, 3rd Edition ]
    Jochen Wirtz | Pearson Higher Education | 2017년 05월
    42,000원 포인트적립 840원
    Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting glo...
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  • Marketing Management , 11/E

    Marketing Management , 11/E [ Paperback, 11th Edition ]
    Peter | McGraw-Hill Higher Education | 2012년 11월
    42,000원 포인트적립 840원
    Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing succes...

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