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  • The Psychology Of Salesmanship (Deluxe Hardbound Edition)

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    Atkinson, William Walker | Sanage Publishing House Llp | 2024³â 03¿ù
    36,760¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,840¿ø
  • Home Care Revenue Breakthrough Secrets: The Unconventional Framework Helping Home Care Owners Close Their Revenue Gaps While Being More Strategic and

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    Mazza, Gregg | Homecare Breakthrough | 2024³â 04¿ù
    42,410¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,130¿ø
  • Marketing Empresarial: Más Allá Del Profesionalismo, Hacia La Creatividad, El Liderazgo Y La Sostenibilidad

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    Kotler, Philip / Kartajaya, Hermawan / Den Huan, Hooi | Ediciones Granica, S.A. | 2024³â 04¿ù
    41,010¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,060¿ø
  • The Business of People

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    The Business of People Net-work to Net-worth [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    O.G. Euceda | Nextone Inc | 2024³â 04¿ù
    21,280¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 640¿ø
    Explore the power of human connections and the profound impact it can have on our lives and careers through successful business owner and musician O.G. Euceda's true-life story and motivating entrepreneurial path.In this inspiring book, O.G. Euceda shares his own experiences and reveals how his genu...
  • Adoption of NFTs and Cryptocurrency in Marketing

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    Adoption of NFTs and Cryptocurrency in Marketing [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Reena Malik | IGI Global | 2024³â 04¿ù
    344,130¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 10,330¿ø
    In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption ...
  • Adoption of NFTs and Cryptocurrency in Marketing

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    Adoption of NFTs and Cryptocurrency in Marketing [ Case,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Reena Malik | IGI Global | 2024³â 04¿ù
    450,650¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption ...
  • Artificial Neural Networks and Structural Equation Modeling

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    Artificial Neural Networks and Structural Equation Modeling Marketing and Consumer Research Applications [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Alhamzah Alnoor | Springer Nature B.V. | 2022³â 11¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. The aim of using a dual-stage SEM and ANN approach is to obtain linear and non-compensated relationships because the ANN meth...
  • Customer-Centricity in Organized Retailing

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    Customer-Centricity in Organized Retailing A Guide to the Basis of Winning Strategies [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Manoj Kumar Dash | Springer Nature B.V. | 2023³â 06¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with cha...
  • Services Marketing Issues in Emerging Economies

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    Services Marketing Issues in Emerging Economies [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Atanu Adhikari | Springer Nature B.V. | 2021³â 02¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of serv...
  • Market Segmentation Analysis

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    Market Segmentation Analysis Understanding It, Doing It, and Making It Useful [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Sara Dolnicar | Springer Nature B.V. | 2018³â 07¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    This book is published open access under a CC BY 4.0 license.This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charg...
  • Contemporary Case Studies on Fashion Production, Marketing and Operations

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    Pui-Sze Chow | Springer Nature B.V. | 2017³â 12¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges th...
  • Strategic Marketing Issues in Emerging Markets

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    Strategic Marketing Issues in Emerging Markets [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Atanu Adhikari | Springer Nature B.V. | 2018³â 08¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social ...
  • Dynamic Models of Advertising Competition

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    Dynamic Models of Advertising Competition Open- and Closed-Loop Extensions [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Gary M. Erickson | Springer Nature B.V. | 2014³â 03¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketi...
  • L'influenza dei membri della famiglia sulle decisioni di acquisto di prodotti per la casa

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    Sanjit Kumar Dash | KS OmniScriptum Publishing | 2024³â 04¿ù
    96,680¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,910¿ø
    I mercati di consumo e il comportamento di acquisto dei consumatori devono essere compresi per formulare validi piani di marketing. La famiglia ha una grande influenza sul comportamento di consumo dei suoi membri. E anche il primo mercato di riferimento per la maggior parte dei prodotti e dei serviz...
  • Kundennutzen. Fuhrung. USP

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    Kundennutzen. Fuhrung. USP Das Trio fur Akquise und Unternehmenserfolg [ Perfect,ger, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Manfred Sieg | Books on Demand | 2024³â 04¿ù
    53,910¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,620¿ø
    Alle bisherigen Krisen bestatigen, dass auf Dauer nur Unternehmen uberleben, die einen gesunden Markt bedienen, leistungsfahig sind und echten Mehrwert bieten. Kundennutzen zu liefern ist zwar die einzige Existenzberechtigung fur Unternehmen, reicht aber allein fur den nachhaltigen Erfolg nicht aus.
  • International Marketing Management

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    International Marketing Management [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Ralph Berndt | Springer Nature B.V. | 2023³â 05¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and proces...
  • Effectiveness of Influencer Marketing

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    Effectiveness of Influencer Marketing [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Jane Johne | Springer Nature B.V. | 2023³â 06¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    Influencers are defined as independent opinion leaders on social media networks who influence the attitudes of their followers through blogs, tweets and the use of other social media. As a result, influencer marketing has become an integral part of brands' marketing strategies. This book has the ove...
  • FANOMICS®

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    FANOMICS® Turn Customers into Fans and Profit from it [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Roman Becker | Springer Nature B.V. | 2023³â 06¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    Every company wants to turn its customers into true and lifelong fans. In?this book, Roman Becker and Gregor Daschmann, the discoverers of the?Fan Principle and FANOMICS, demonstrate how this can be actually?accomplished. They transfer the mechanisms of fan relationships from?sports, music, and art ...
  • The Sales Sat Nav for Media Consultants

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    The Sales Sat Nav for Media Consultants The Roadmap to More Revenue in the Sale of Advertising Materials [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Ricky McKenna | Springer Nature B.V. | 2023³â 05¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    This book shows media salespeople the optimal sales process using a structured step-by-step guide: Using a sales navigator, it accompanies sellers from the media business through different roads and guides them from the start - the search for suitable customer potential - to the goal: closing the sa...
  • Conference Proceedings Trends in Business Communication 2022

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    Conference Proceedings Trends in Business Communication 2022 [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Peter Schneckenleitner | Springer Nature B.V. | 2023³â 05¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    The academic conference Trends in Business Communication (TIBCOM) addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and ...
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