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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Marketing Big Oil

    수입
    Marketing Big Oil Brand Lessons from the World's Largest Companies [ Perfect,eng, POD 주문제작도서 ]
    M. Robinson | Springer Nature B.V. | 2016년 02월
    66,480원 (5% 할인) 포인트적립 2,000원
    Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message acros...
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  • Consumer Casualties

    수입
    Consumer Casualties Exploring the Economics of Habit, Information, and Uncertainty in Japan [ Perfect,eng, POD 주문제작도서 ]
    J. Wan | Springer Nature B.V. | 2016년 03월
    66,480원 (5% 할인) 포인트적립 2,000원
    Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches toward solving a number of economic issues, such as gambling and other addictive practices.
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  • The Mindful Marketer

    수입
    The Mindful Marketer How to Stay Present and Profitable in a Data-Driven World [ Perfect,eng, POD 주문제작도서 ]
    Lisa Nirell | Springer Nature B.V. | 2016년 03월
    66,480원 (5% 할인) 포인트적립 2,000원
    It's a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. These factors, together, are spreading many marketers too thin, keeping them from operating as the thoughtfu...
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  • Measuring Customer Experience

    수입
    Measuring Customer Experience How to Develop and Execute the Most Profitable Customer Experience Strategies [ Perfect,eng, POD 주문제작도서 ]
    Philipp Klaus | Springer Nature B.V. | 2014년 12월
    66,480원 (5% 할인) 포인트적립 2,000원
    Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book?offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through eff...
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  • Brand Romance

    수입
    Brand Romance Using the Power of High Design to Build a Lifelong Relationship with Your Audience [ Perfect,eng, POD 주문제작도서 ]
    Y. Kusume | Springer Nature B.V. | 2013년 11월
    66,480원 (5% 할인) 포인트적립 2,000원
    For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use Hig...
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  • Toward a Metatheory of Economic Bubbles

    수입
    Toward a Metatheory of Economic Bubbles Socio-Political and Cultural Perspectives [ Perfect,eng, POD 주문제작도서 ]
    N. Dholakia | Springer Nature B.V. | 2016년 03월
    66,480원 (5% 할인) 포인트적립 2,000원
    Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a socio-political and cultural phenomena, with intense and accelerating interactions of engineered hype and feverish expectations.
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  • Tourism Management, Marketing, and Development

    수입
    Tourism Management, Marketing, and Development Volume I: The Importance of Networks and ICTs [ Perfect,eng, POD 주문제작도서 ]
    M. Mariani | Springer Nature B.V. | 2016년 01월
    66,480원 (5% 할인) 포인트적립 2,000원
    Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume...
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  • The Power of Customer Misbehavior

    수입
    The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers [ Perfect,eng, POD 주문제작도서 ]
    M. Fisher | Springer Nature B.V. | 2013년 11월
    66,480원 (5% 할인) 포인트적립 2,000원
    To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit th...
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  • How to Measure Digital Marketing

    수입
    How to Measure Digital Marketing Metrics for Assessing Impact and Designing Success [ Perfect,eng, POD 주문제작도서 ]
    L. Flores | Springer Nature B.V. | 2013년 12월
    66,480원 (5% 할인) 포인트적립 2,000원
    Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digita...
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  • Globalization, Culture, and Branding

    수입
    Globalization, Culture, and Branding How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization [ Perfect,eng, POD 주문제작도서 ]
    C. Torelli | Springer Nature B.V. | 2016년 01월
    66,480원 (5% 할인) 포인트적립 2,000원
    Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
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  • Organizations in the Face of Crisis

    수입
    Organizations in the Face of Crisis Managing the Brand and Stakeholders [ Perfect,eng, POD 주문제작도서 ]
    Dennis W. Tafoya | Springer Nature B.V. | 2016년 02월
    66,480원 (5% 할인) 포인트적립 2,000원
    Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as...
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  • Marketing in Context

    수입
    Marketing in Context Setting the Scene [ Perfect,eng, POD 주문제작도서 ]
    Chris Hackley | Springer Nature B.V. | 2013년 11월
    66,480원 (5% 할인) 포인트적립 2,000원
    The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural contex...
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  • Global Luxury Trends

    수입
    Global Luxury Trends Innovative Strategies for Emerging Markets [ Perfect,eng, POD 주문제작도서 ]
    J. Hoffmann | Springer Nature B.V. | 2012년 12월
    66,480원 (5% 할인) 포인트적립 2,000원
    The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxur...
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  • Managing Social Media and Consumerism

    수입
    Managing Social Media and Consumerism The Grapevine Effect in Competitive Markets [ Perfect,eng, POD 주문제작도서 ]
    . Rajagopal | Springer Nature B.V. | 2013년 09월
    66,480원 (5% 할인) 포인트적립 2,000원
    Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
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  • Brand Breakout

    수입
    Brand Breakout How Emerging Market Brands Will Go Global [ Perfect,eng, POD 주문제작도서 ]
    Nirmalya Kumar | Springer Nature B.V. | 2013년 06월
    66,480원 (5% 할인) 포인트적립 2,000원
    Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
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  • From Chinese Brand Culture to Global Brands

    수입
    From Chinese Brand Culture to Global Brands Insights from aesthetics, fashion and history [ Perfect,eng, POD 주문제작도서 ]
    W. Zhiyan | Springer Nature B.V. | 2013년 10월
    66,480원 (5% 할인) 포인트적립 2,000원
    From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
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  • Hit Brands

    수입
    Hit Brands How Music Builds Value for the World's Smartest Brands [ Perfect,eng, POD 주문제작도서 ]
    D. Jackson | Springer Nature B.V. | 2013년 10월
    66,480원 (5% 할인) 포인트적립 2,000원
    Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand ...
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  • The Social Media Manifesto

    수입
    The Social Media Manifesto [ Perfect,eng, POD 주문제작도서 ]
    Jed Hallam | Springer Nature B.V. | 2012년 12월
    66,480원 (5% 할인) 포인트적립 2,000원
    The Social Media Manifesto ?is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement th...
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  • Luxury, Lies and Marketing

    수입
    Luxury, Lies and Marketing Shattering the Illusions of the Luxury Brand [ Perfect,eng, POD 주문제작도서 ]
    M. Sicard | Springer Nature B.V. | 2013년 12월
    66,480원 (5% 할인) 포인트적립 2,000원
    Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques.
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  • Brand Revolution

    수입
    Brand Revolution Rethinking Brand Identity [ Perfect,eng, POD 주문제작도서 ]
    M. Sicard | Springer Nature B.V. | 2012년 11월
    66,480원 (5% 할인) 포인트적립 2,000원
    Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the i...
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