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  • The DNA of Customer Experience

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    The DNA of Customer Experience How Emotions Drive Value [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    C. Shaw | Springer Nature B.V. | 2007³â 05¿ù
    66,480¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,000¿ø
    As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emo...
  • Marketing to the Ageing Consumer

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    Marketing to the Ageing Consumer The Secrets to Building an Age-Friendly Business [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    D. Stroud | Springer Nature B.V. | 2013³â 01¿ù
    66,480¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,000¿ø
    Understand the impact of a global ageing population on how products are bought, and the effect this has on how?to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for impro...
  • Darwinian Fitness in the Global Marketplace

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    Darwinian Fitness in the Global Marketplace Analysing the Competition [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    P. Rajagopal | Springer Nature B.V. | 2012³â 11¿ù
    66,480¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,000¿ø
    Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.
  • Luxury Strategy in Action

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    Luxury Strategy in Action [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    J. Hoffmann | Springer Nature B.V. | 2011³â 12¿ù
    66,480¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,000¿ø
    Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is ...
  • Brand Aesthetics

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    Brand Aesthetics [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    G. Mazzalovo | Springer Nature B.V. | 2012³â 07¿ù
    66,480¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,000¿ø
    Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
  • Simply Seven

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    Simply Seven Seven Ways to Create a Sustainable Internet Business [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    E. Schlie | Springer Nature B.V. | 2011³â 10¿ù
    66,480¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,000¿ø
    Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book presents a practical blueprint created to get entrepreneurs and executives started on finding the right Internet busine...
  • The Dominant Influence of Marketing in the 21st Century

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    The Dominant Influence of Marketing in the 21st Century The Marketing Leviathan [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    P. Kitchen | Springer Nature B.V. | 2013³â 04¿ù
    66,480¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,000¿ø
    Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century.
  • Meta-Luxury

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    Meta-Luxury Brands and the Culture of Excellence [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    M. Ricca | Springer Nature B.V. | 2012³â 04¿ù
    66,480¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,000¿ø
    Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique serie...
  • Retail Internationalization in China

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    Retail Internationalization in China Expansion of Foreign Retailers [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    L. Qixun Siebers | Springer Nature B.V. | 2011³â 07¿ù
    66,480¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,000¿ø
    As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge...
  • The Superpromoter

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    The Superpromoter The Power of Enthusiasm [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    R. Vogelaar | Springer Nature B.V. | 2010³â 11¿ù
    66,480¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,000¿ø
    With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter the...
  • Displaying Competence in Organizations

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    Displaying Competence in Organizations Discourse Perspectives [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    K. Pelsmaekers | Springer Nature B.V. | 2011³â 05¿ù
    66,480¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,000¿ø
    Competence encompasses or overlaps with notions of efficiency, success, accountability, excellence and self-justification. This collection explores ways in which individuals, teams or groups in organizations discursively present themselves as competent?to perform tasks or functions, possibly at a su...
  • International Place Branding Yearbook 2012

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    International Place Branding Yearbook 2012 Managing Smart Growth and Sustainability [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    F. Go | Springer Nature B.V. | 2012³â 11¿ù
    66,480¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,000¿ø
    This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets...
  • Executive Development Journeys

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    Executive Development Journeys The Essence of Customized Programs [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Kenneth A. Loparo | Springer Nature B.V. | 2010³â 06¿ù
    66,480¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,000¿ø
    Summarizing the three main reasons why customized programs are commissioned, this book explains and explores the key aspects of successful development programs, with views from corporate sponsors, participants, faculty contributors and case studies of customised programs commissioned by 6 organizati...
  • Psychoanalytic Accounts of Consuming Desire

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    Psychoanalytic Accounts of Consuming Desire Hearts of Darkness [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    John Desmond | Springer Nature B.V. | 2012³â 11¿ù
    66,480¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,000¿ø
    Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to inclu...
  • Places

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    Places Identity, Image and Reputation [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Simon Anholt | Springer Nature B.V. | 2009³â 11¿ù
    66,480¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,000¿ø
    Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in...
  • Star-Spangled Soccer

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    Star-Spangled Soccer The Selling, Marketing and Management of Soccer in the USA [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    G. Hopkins | Springer Nature B.V. | 2010³â 05¿ù
    66,480¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,000¿ø
    Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988...
  • Marketing Through Turbulent Times

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    Marketing Through Turbulent Times [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Jenny Darroch | Springer Nature B.V. | 2009³â 10¿ù
    66,480¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,000¿ø
    Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for...
  • Football Brands

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    Football Brands [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    S. Bridgewater | Springer Nature B.V. | 2010³â 04¿ù
    66,480¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,000¿ø
    The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business o...
  • Place Branding

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    Place Branding Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    R. Govers | Springer Nature B.V. | 2009³â 07¿ù
    66,480¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,000¿ø
    The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
  • Virtual Social Networks

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    Virtual Social Networks Mediated, Massive and Multiplayer Sites [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    N. Panteli | Springer Nature B.V. | 2009³â 07¿ù
    66,480¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,000¿ø
    As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning. It is within the context of simultaneous excitement and anxiety that we d...
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