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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Scaling Customer Success

    수입
    Scaling Customer Success Building the Customer Success Center of Excellence [ Perfect,eng, POD 주문제작도서 ]
    Chitra Madhwacharyula | Springer Nature B.V. | 2023년 03월
    65,530원 (5% 할인) 포인트적립 1,970원
    ?Customer Success is a relatively a new discipline that focuses on maximizing customer business value and outcomes realization. Practitioners focus on customer adoption, customer experience and then positive correlation, organic growth and retention is achieved. This book will provide a practical gu...
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  • Tech SEO Guide

    수입
    Tech SEO Guide A Reference Guide for Developers and Marketers Involved in Technical SEO [ Perfect,eng, POD 주문제작도서 ]
    Matthew Edgar | Springer Nature B.V. | 2023년 02월
    65,530원 (5% 할인) 포인트적립 1,970원
    Tech SEO Guide?provides a reference for everyone who works on the technical side of SEO.?SEO has always had a technical component but over the last several years, the technical challenges are increasing as websites deliver richer and more engaging experiences. Those experiences can make it harder fo...
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  • Perspectives on Consumer Choice

    수입
    Perspectives on Consumer Choice From Behavior to Action, from Action to Agency [ Perfect,eng, POD 주문제작도서 ]
    Gordon R. Foxall | Springer Nature B.V. | 2016년 10월
    65,530원 (5% 할인) 포인트적립 1,970원
    Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer.
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  • Brandjack

    수입
    Brandjack How your reputation is at risk from brand pirates and what to do about it [ Perfect,eng, POD 주문제작도서 ]
    Q. Langley | Springer Nature B.V. | 2017년 06월
    65,530원 (5% 할인) 포인트적립 1,970원
    Containing 90+ case studies including BP, Beyonce, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those wh...
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  • Winning Minds

    수입
    Winning Minds Secrets From the Language of Leadership [ Perfect,eng, POD 주문제작도서 ]
    Simon Lancaster | Springer Nature B.V. | 2017년 06월
    65,530원 (5% 할인) 포인트적립 1,970원
    Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in...
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  • Managing Online Reputation

    수입
    Managing Online Reputation How to Protect Your Company on Social Media [ Perfect,eng, POD 주문제작도서 ]
    Charlie Pownall | Springer Nature B.V. | 2017년 06월
    65,530원 (5% 할인) 포인트적립 1,970원
    Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effective...
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  • Marketing Metaphors and Metamorphosis

    수입
    Marketing Metaphors and Metamorphosis [ Perfect,eng, POD 주문제작도서 ]
    P. Kitchen | Springer Nature B.V. | 2008년 08월
    65,530원 (5% 할인) 포인트적립 1,970원
    Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, und...
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  • The Brand Glossary

    수입
    The Brand Glossary [ Perfect,eng, POD 주문제작도서 ]
    Interbrand | Springer Nature B.V. | 2006년 09월
    65,530원 (5% 할인) 포인트적립 1,970원
    Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion ...
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  • The Global Corporate Brand Book

    수입
    The Global Corporate Brand Book [ Perfect,eng, POD 주문제작도서 ]
    M. Morley | Springer Nature B.V. | 2009년 05월
    65,530원 (5% 할인) 포인트적립 1,970원
    The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened o...
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  • Asian Brand Strategy

    수입
    Asian Brand Strategy How Asia Builds Strong Brands [ Perfect,eng, POD 주문제작도서 ]
    M. Roll | Springer Nature B.V. | 2005년 10월
    65,530원 (5% 할인) 포인트적립 1,970원
    This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.
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  • Marketing Identities Through Language

    수입
    Marketing Identities Through Language English and Global Imagery in French Advertising [ Perfect,eng, POD 주문제작도서 ]
    E. Martin | Springer Nature B.V. | 2005년 11월
    65,530원 (5% 할인) 포인트적립 1,970원
    Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing ...
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  • Brand Choice

    수입
    Brand Choice Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes [ Perfect,eng, POD 주문제작도서 ]
    Randolph J. Trappey | Springer Nature B.V. | 2004년 11월
    65,530원 (5% 할인) 포인트적립 1,970원
    Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and intros...
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  • Creative Marketing

    수입
    Creative Marketing An Extended Metaphor for Marketing in a New Age [ Perfect,eng, POD 주문제작도서 ]
    I. Fillis | Springer Nature B.V. | 2005년 11월
    65,530원 (5% 할인) 포인트적립 1,970원
    Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.
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  • Levels of Corporate Globalization

    수입
    Levels of Corporate Globalization Developing a Measurement Scale for Global Customer Management [ Perfect,eng, POD 주문제작도서 ]
    P. Kuchinka | Springer Nature B.V. | 2004년 04월
    65,530원 (5% 할인) 포인트적립 1,970원
    This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategi...
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  • Pro Logo

    수입
    Pro Logo Brands as a Factor of Progress [ Perfect,eng, POD 주문제작도서 ]
    M. Chevalier | Springer Nature B.V. | 2003년 10월
    65,530원 (5% 할인) 포인트적립 1,970원
    The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance ...
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  • Understanding Consumer Choice

    수입
    Understanding Consumer Choice [ Perfect,eng, POD 주문제작도서 ]
    G. Foxall | Springer Nature B.V. | 2005년 03월
    65,530원 (5% 할인) 포인트적립 1,970원
    Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which cons...
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  • Persuasive Advertising

    수입
    Persuasive Advertising Evidence-based Principles [ Perfect,eng, POD 주문제작도서 ]
    J. Armstrong | Springer Nature B.V. | 2010년 05월
    65,530원 (5% 할인) 포인트적립 1,970원
    Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of...
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  • The Sport Business Future

    수입
    The Sport Business Future [ Perfect,eng, POD 주문제작도서 ]
    A. Smith | Springer Nature B.V. | 2004년 06월
    65,530원 (5% 할인) 포인트적립 1,970원
    The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally frie...
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  • The New Global Marketing Reality

    수입
    The New Global Marketing Reality [ Perfect,eng, POD 주문제작도서 ]
    R. Brookes | Springer Nature B.V. | 2003년 10월
    65,530원 (5% 할인) 포인트적립 1,970원
    Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their im...
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  • Sonic Branding

    수입
    Sonic Branding An Essential Guide to the Art and Science of Sonic Branding [ Perfect,eng, POD 주문제작도서 ]
    D. Jackson | Springer Nature B.V. | 2003년 10월
    65,530원 (5% 할인) 포인트적립 1,970원
    Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a ne...
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