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and support English/Chinese Language service

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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

中文

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  • Technology-Oriented Customer Touchpoints in Context of Services in Retailing

    수입
    Technology-Oriented Customer Touchpoints in Context of Services in Retailing A Differentiated Analysis on Social Presence and Privacy Calculus [ Perfect,eng, POD 주문제작도서 ]
    Tobias Roding | Springer Nature B.V. | 2023년 01월
    65,530원 (5% 할인) 포인트적립 1,970원
    In this book, Tobias Roding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered...
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  • Advertising Impact and Controlling in Content Marketing

    수입
    Advertising Impact and Controlling in Content Marketing Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy [ Perfect,eng, POD 주문제작도서 ]
    Thomas Horner | Springer Nature B.V. | 2023년 02월
    65,530원 (5% 할인) 포인트적립 1,970원
    Content marketing is now a firmly established discipline in online marketing. But how exactly does content marketing work? What are the consequences for strategic content planning and what does valid content marketing controlling look like??This book goes beyond the usual tips on how to implement co...
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  • Advances in Advertising Research (Vol. XII)

    수입
    Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative [ Perfect,eng, POD 주문제작도서 ]
    Alexandra Vignolles | Springer Nature B.V. | 2023년 04월
    65,530원 (5% 할인) 포인트적립 1,970원
    This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is i...
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  • Sales Enablement

    수입
    Sales Enablement Tools and Techniques for Modern Sales Organization [ Perfect,eng, POD 주문제작도서 ]
    Dietmar Kilian | Springer Nature B.V. | 2023년 04월
    65,530원 (5% 할인) 포인트적립 1,970원
    This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage.??The focus is on the sales enablement process as a holistic framework concept. It forms the infras...
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  • Identity-Based Brand Management

    수입
    Identity-Based Brand Management Fundamentals-Strategy-Implementation-Controlling [ Perfect,eng, POD 주문제작도서 ]
    Christoph Burmann | Springer Nature B.V. | 2023년 03월
    65,530원 (5% 할인) 포인트적립 1,970원
    This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audi...
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  • Sales and Business Models in the Logistics Industry

    수입
    Sales and Business Models in the Logistics Industry Ensuring Growth with Innovative Strategies [ Perfect,eng, POD 주문제작도서 ]
    Alexander Nowroth | Springer Nature B.V. | 2022년 12월
    65,530원 (5% 할인) 포인트적립 1,970원
    This book shows how logistics service providers can develop viable strategies for sustainable growth and thus position themselves for the future. The logistics industry is changing rapidly, and in this one of the most fiercely competitive industries, predominantly stationary distribution organizatio...
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  • Essays on congruence theory in marketing

    수입
    Essays on congruence theory in marketing Special focus on digital products and webstores [ Perfect,eng, POD 주문제작도서 ]
    Rober Rollin | Springer Nature B.V. | 2022년 10월
    65,530원 (5% 할인) 포인트적립 1,970원
    Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer's inter...
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  • The Modern Customer - the PHANTOM

    수입
    The Modern Customer - the PHANTOM Customers on the Run: How Sales must Respond to Radically New Buying Behavior [ Perfect,eng, POD 주문제작도서 ]
    Livia Rainsberger | Springer Nature B.V. | 2023년 02월
    65,530원 (5% 할인) 포인트적립 1,970원
    This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility. How can sales address, win and retain the modern customer, an intangible PHANTOM in the digital space?The digital wor...
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  • Sports Marketing

    수입
    Sports Marketing Fundamentals - Strategies - Instruments [ Perfect,eng, POD 주문제작도서 ]
    Manfred Bruhn | Springer Nature B.V. | 2022년 09월
    65,530원 (5% 할인) 포인트적립 1,970원
    This book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only ...
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  • Sales Meets Brain Research

    수입
    Sales Meets Brain Research Just let your customer buy [ Perfect,eng, POD 주문제작도서 ]
    Paul Weber | Springer Nature B.V. | 2023년 03월
    65,530원 (5% 할인) 포인트적립 1,970원
    This book describes a sales pitch strategy based on the latest scientific findings in brain research that provides salespeople with a blueprint for systematic, non-manipulative, structured customer conversations.
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  • The Agile Sales

    수입
    The Agile Sales Successfully shaping transformation in sales and service [ Perfect,eng, POD 주문제작도서 ]
    Claudia Thonet | Springer Nature B.V. | 2023년 02월
    65,530원 (5% 할인) 포인트적립 1,970원
    The demands on companies are changing rapidly due to digitalization. Today's customers want to be served conveniently, directly, solution-oriented and accommodating at all times on all communication channels. Only flexible, fast and innovative sales and service departments will keep the customers wi...
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  • Successful Product Management

    수입
    Successful Product Management Tool Box for Professional Product Management and Product Marketing [ Perfect,eng, POD 주문제작도서 ]
    Klaus J. Aumayr | Springer Nature B.V. | 2023년 02월
    65,530원 (5% 할인) 포인트적립 1,970원
    Learn everything about professional product management in this book If you have always wanted to actively market your products, this is the book for you. This tool box for professional product management and product marketing delivers what it promises - here you get a comprehensive, indispensable a...
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  • AI - The new intelligence in sales

    수입
    AI - The new intelligence in sales Tools, applications and potentials of Artificial Intelligence [ Perfect,eng, POD 주문제작도서 ]
    Livia Rainsberger | Springer Nature B.V. | 2022년 09월
    65,530원 (5% 할인) 포인트적립 1,970원
    This book offers sales managers a quick overview of the possible applications of artificial intelligence in sales and explains basic functionalities.
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  • Multisensory in Stationary Retail

    수입
    Multisensory in Stationary Retail Principles and Practice of Customer-Centered Store Design [ Perfect,eng, POD 주문제작도서 ]
    Gunnar Mau | Springer Nature B.V. | 2023년 02월
    65,530원 (5% 할인) 포인트적립 1,970원
    This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in har...
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  • Agile Marketing Performance Management

    수입
    Agile Marketing Performance Management 10 Success Factors for Maximizing Marketing ROI Dynamically [ Perfect,eng, POD 주문제작도서 ]
    Sascha Sturze | Springer Nature B.V. | 2022년 10월
    65,530원 (5% 할인) 포인트적립 1,970원
    This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner.
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  • Market Research with Panels

    수입
    Market Research with Panels Types, Surveys, Analysis, and Applications [ Perfect,eng, POD 주문제작도서 ]
    Martin Gunther | Springer Nature B.V. | 2022년 08월
    65,530원 (5% 할인) 포인트적립 1,970원
    One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This ...
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  • Corporate Diplomacy

    수입
    Corporate Diplomacy How Multinational Corporations Gain Organizational Legitimacy : A Neo-Institutional Public Relations Perspective [ Perfect,eng, POD 주문제작도서 ]
    Sarah Marschlich | Springer Nature B.V. | 2022년 09월
    65,530원 (5% 할인) 포인트적립 1,970원
    This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...
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  • Measuring Electronic Word-of-Mouth Effectiveness

    수입
    Measuring Electronic Word-of-Mouth Effectiveness Developing and Applying the eWOM Trust Scale [ Perfect,eng, POD 주문제작도서 ]
    Wolfgang Weitzl | Springer Nature B.V. | 2016년 10월
    65,530원 (5% 할인) 포인트적립 1,970원
    Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the resear...
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  • Growing Brands Through Sponsorship

    수입
    Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance [ Perfect,eng, POD 주문제작도서 ]
    Philip Gross | Springer Nature B.V. | 2014년 11월
    65,530원 (5% 할인) 포인트적립 1,970원
    ?Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited.
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  • Advances in Advertising Research (Vol. IV)

    수입
    Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising [ Perfect,eng, POD 주문제작도서 ]
    Sara Rosengren | Springer Nature B.V. | 2013년 11월
    65,530원 (5% 할인) 포인트적립 1,970원
    ?Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researcher...
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